Information technology trade shows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at an info tech tradeshow you’ll have the opportunity to be featured in an info tech trade show guide and exhibit your company’s features and benefits.

Exhibitors in the info tech trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best information technology trade show advice and make a positive impression with your information technology tradeshow booth. Make information technology trade shows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of info tech tradeshow services

2. Show your business strengths in the info tech trade show guide

3. Find an info tech trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize information technology trade show information

The staff at meeting halls and convention centers will assist you in setting up your booth at the next information technology tradeshow that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: The government provides private companies an opportunity to show their wares and services at its EPA information technology tradeshows. Interop is one of the largest computer tradeshows in the country, taking over from the popular Comdex show.

Get all the exposure you can with info tech trade show information

Advertise in the information technology trade show directory to increase your exposure with attendees. Register early for info tech tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: Search Engine Strategies is one of the world’s largest IT trade shows that serves the IT marketing industries. A great place to reach future clients could be the Nanotechnology Conference & Trade Show, where you’ll find mroe than 4,000 industry professionals in attendance.

Look for popular information technology tradeshows

While you can't attend every information technology trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: Find a wealth of new leads at the International Manufacturing Technology Marketplace. Tech South is a large information technology trade show that draws IT professionals from all over the country.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at information technology tradeshows with employees who are good at talking to people and can recognize potential sales opportunities.