Increase your info tech trade show's advertising success by boosting your info tech trade show traffic and building a better lead base. Information technology trade show promotions are crucial to bringing people to your booth as well as retaining their attention. Send them away with memorable swag and effective marketing pieces to stay top of mind with them.

Info tech trade show promotions can be as simple as cup or pen, to a moderate swag item like a shirt or a USB thumb drive to something more expensive like luggage or leather planners. Take advantage of these info tech trade show giveaways to keep your name in front of your target market and peak their interest in calling you or visiting your website.

To make the most of info tech trade shows advertising and marketing tools and resources:

1. Give away memorable info tech trade show promotions and swag items.

2. Keep your info tech trade show marketing interesting. Hold their attention, and then go in for the sale.

3. Consider boosting your info tech trade show marketing with the help of a consultant or a show producer.

Action Steps
The best contacts and resources to help you get it done

Increase your info tech trade show traffic with great swag items and interesting booth features

Make your info tech trade show marketing booth memorable. Ensure that your information technology trade show giveaways have high retention and high visibility for your company.

I recommend: Consider giant inflatables from BusinessTrafficBuilders.com to bring prospective visitors to your IT booth. Consider information technology tradeshow giveaways from Advance Custom Promotions for your next trade show event. They specialize in items for the healtcare industry, but their products are fitting for any trade show. You could integrate the services of Audience Response Systems into your next trade show. Use one of their self service packages for a self paced or operator paced interactive experience. Use the FotoZap camera to collect contact info and survey responses from your attendees. Use the photos collected to convert attendees into visitors to your website after the trade show event.

Improve your info tech trade show promotions by hiring a professional to produce your exhibit

Leave the design and production of your exhibit booth to the info tech trade show marketing professionals.

I recommend: Use IDG World Expo to produce your trade show event for you. See how Penton can help you with your conferences and exhibitions. Confer with the exhibition division of Hanley Wood. Let them turn your trade show experience into creative and effective sponsorships, exhibits and education opportunities.

Use a consultant to help you with your info tech trade show marketing

Brainstorm your info tech trade shows advertising ideas with the help of a paid marketing consultant. Utilize them in helping you with your info tech tradeshow follow-up to maximize your leads collected and effectively conduct your follow-up communication.

I recommend: Consider using the business to business services of Airfoil before your next trade show. They specialize in technology PR. Think about bringing Aquent on board to help you as a marketing consultant before the show. You can also consult with trade show marketing consultant firm TradeShows Plus! for more information. Exhib-It! is experienced in trade show marketing.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use 'edutainment' in your info tech trade show marketing to both educate and entertain your visitors. Teach your guests, while exciting them about your product or service.