Insurance tradeshows are perfect venues to reach a multitude of customers, potential clients and other vendors in one place. With an eye-catching and unique booth, you can use the insurance trade show to make an impression while you develop additional trade relationships with small business owners, human resource professionals and executives looking for insurance options.

Through an insurance trade show guide, you can find the best regional and national insurance trade shows where you’ll likely get the most new insurance business. Join your trade association at their shows by renting a booth and giving seminars at the conference. Invest in marketing in the show guide and through insurance industry publications. There is a wealth of insurance trade show information available that can help you to get a good return on your investment.

1. Get insurance trade show information through industry associations.
2. Find well-attended insurance tradeshows at which to exhibit.
3. Make yourself memorable at insurance trade shows with special promotions.

Action Steps
The best contacts and resources to help you get it done

Plug into insurance trade show information through professional organizations

While you're reading industry magazines and newsletters to stay on top of insurance marketing trends and changes, keep an eye out for an insurance trade show guide that gives you a list of upcoming insurance tradeshows. Get on email lists and mailings for the shows so that you can take advantage of early registration.

I recommend: Look for new connections and make an impact at the trade show put on by the Independent Insurance Agents & Brokers of America trade show and convention. Members of the Risk and Insurance Management Society stay informed of important events at which they need to have a presence, including tradeshows put on by the group.

Utilize insurance trade show advice and find popular tradeshows

Look for established shows with proven attendance figures in which to invest your tradeshow marketing dollars. Get listed in the insurance trade show directory for additional exposure. Collect information from attendees to follow up with more detailed presentations about your insurance products at a later time.

I recommend: Stand out and make a good impression at the LIMRA, LOMA, SOA, and ACLI Life Insurance Conference. This tradeshow attracts a large number of insurance agents and industry leaders who also can get continuing education units for attending the trade show and its seminars. The American Council of Life Insurers offers a number of events each year at which you can put up a display to make connections and gather leads.

Make the most of insurance trade show services with special offers

Make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Use banners and promotional items to give the insurance trade show attendees a reason to stop and spend time at your booth. Offer new insurance products with special offers for those who sign up at the show.

I recommend: Register early to get a good spot on the floor to showcase your services and products at the ACORD LOMA Insurance Systems Forum, a huge event put on each year for insurance professionals. Get noticed with tradeshow giveaways from Go Promos, a company rife with ideas for insurance companies.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Try to get on the speaker program at the next insurance trade show you attend. Trade show planners are always looking for qualified speakers for their breakout seminars.