Insurance trade show marketing can land you lots of new customers. Trade shows are a great source of revenue for businesses in the insurance industry, from those who sell office supplies to manufacturers promoting software. Since these events can be very expensive to participate in, you've got to fine-tune your insurance tradeshows advertising to make the most of the experience.

To maximize your sales and leads at the show, you'll have to set up a great exhibit that will attract potential customers. You'll also need plenty of marketing materials to give out. Lastly, you have to follow up on leads. Here are a few tips for increasing your sales from the insurance trade show traffic you get:

1. Find tradeshows and create a great exhibit with insurance trade shows advertising materials. This includes large displays as well as flyers and handouts.

2. Stock up on insurance trade show giveaways. Get your logo printed on these items and hand them out to everyone who passes your booth.

3. Follow up on the leads you get. Turn your attendees into customers using your post-insurance trade show sales skills.

Action Steps
The best contacts and resources to help you get it done

Find tradeshows and attract potential customers with insurance tradeshows advertising

At a trade show, your advertising concept should be twofold. First, you'll want to attract customers to your exhibit, then you'll want to sell them your product or service. So, you'll need large-format banners and displays to attract people as well as smaller brochures and flyers to give out to attendees once they get to your booth.

I recommend: Consider the tradeshows listed at the Independent Insurance Agents & Brokers of America. Or join the Risk and Insurance Management Society to stay current on industry conventions and tradeshows. Announce your presence with the overhead displays at FabricHangingSigns.com and have custom brochures printed up at VistaPrint.

Help attendees remember you with insurance trade show promotions

Potential customers will see literally hundreds of vendors while they're attending the trade show. To help them remember your company, give out customized promotional products with your logo. You can hand out small items to every attendee who comes to your exhibit and you can also hold a raffle to give away larger items. Many folks look forward to getting these insurance tradeshow giveaways.

I recommend: Motivators has a great selection of customizable products for the insurance industry, including insurance card holders and calculators. Branders.com also has a nice assortment of products appropriate for insurance tradeshows.

Ensure that you do an insurance tradeshow follow-up

After the show, you've got to follow up on the leads you gained. You can do this with sales calls, but it's less expensive, and less intrusive for the customer, to send out postcards. These serve as no-pressure reminders of your business.

I recommend: Creative Insurance Marketing specializes in insurance marketing; let them help you close sales after the show. Or join Insurance Profit Systems for tips and strategies to maximize your insurance business. For simpler follow-up, browse through the great selection of postcards at Postcard Mania. You can also find lots of insurance templates at Zairmail.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you have regular clients who expect to see you at trade shows, you might want to send out insurance tradeshow marketing mail before the event. You can use any type of direct mail or email to let your clients know that you'll be attending a specific event.