Your Internet services trade show exhibit is the essential part of your trade show success. The Internet services tradeshow exhibit you display is what will draw clients and investors to your booth. A smartly designed exhibit will cause individuals to want more information about the products and services your business provides.

Trade shows provide the opportunity for you to meet new people within your industry and make potential clients and investors aware of the products and services you provide. By exhibiting in trade shows, you can establish your brand name, promote your business, create leads and increase sales. As you plan your Internet trade show exhibit, keep the following in mind:

1. There are a number of experts with a vast array of options when it comes to design and supplies for your Internet services trade show display case.

2. Your Internet services trade show display board should be eye-catching and inquisitive, so onlookers will want to know more.

3. Your booth space and organization is a central element of your Internet services trade show setup.

Action Steps
The best contacts and resources to help you get it done

Design an effective Internet services trade show exhibit

If you plan on participating in multiple trade shows throughout the year, then it's important that you design an Internet services portable trade show exhibit. Consider using Internet services trade show rentals for your first few trade shows. This provides you with more budget for the actual exhibit and less of a commitment (in case you don't participate again next year). Focus on presentation and quality. For example, print text rather than handwriting it. Use lighting for emphasis and a color scheme that appeals to the eye.

I recommend: FTTH Conference & Expo, held in Nashville, provides various services for exhibitors to help keep their booth up to par with rental displays, furniture and services. Take into consideration the rules and regulations regarding your exhibit, such as for the Web2.0 Summit, before finalizing your design.

Find Internet services trade show services to assist you with your exhibit

While designing and putting together your own Internet services tradeshow display may be inexpensive, consider hiring a service that specializes in designing trade show exhibits. Doing so will relieve a lot of the stress that comes along with planning for a trade show. These services have all of the materials necessary to put a fantastic display together for you, implementing your ideas and desires, as well as their own artistic concepts.

I recommend: Catalyst Exhibits has experience designing exhibits for the businesses within the Internet industry, such as Marvell. ICCRents offers a great pop-up display for businesses in the Internet service industry.

Organize your Internet services trade show booth

If you're a first time vendor, then you should probably rent the smallest booth available so that you don't find yourself overwhelmed. Organize your booth for optimal availability of your products, information, promotional items, and, most importantly, yourself. The area you provide should be open, allowing individuals to flow through without feeling trapped in the crowd. Avoid clutter and excessiveness--the less someone has to do to figure out your product/services, the better response you'll receive.

I recommend: If you plan to release a new product, you want a space that will get the most attention. Consider purchasing a booth in the LaunchPad Pavilion at ISPCON. Find floor plans for industry trade shows, such as Macworld Conference and Expo, so that you can choose the best location for your exhibit.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you hire an Internet services trade show design company to put your exhibit together, be sure to check out its references and previous work before committing. Verify that the company's resume reflects success for past clients.