Exciting Internet services tradeshow promotions and giveaways will direct the attention of passers-by to your business’s trade show booth. Trade shows provide the opportunity for you to meet new people within your industry and make potential clients and investors aware of the products and services you provide. By exhibiting in trade shows, you can establish your brand name, promote your business, create leads and increase sales.

Without effective Internet services tradeshow marketing strategies, people won’t be interested in your booth and, therefore, won’t come by to see what your business has to offer. Without customers, your business won’t be able to grow. Keep the following tips in mind as you plan your Internet services trade show marketing strategy:

1. Using creative Internet services tradeshows advertising will attract potential customers and investors to your booth.

2. Internet services trade show promotions provide name recognition for your business.

3. Use industry magazines to advertise your participation in Internet services trade shows.

Action Steps
The best contacts and resources to help you get it done

Use booth accessories as Internet services tradeshow advertising

Banners, signs and graphics are very important to drawing individuals to your booth and boosting your Internet services trade show sales. Additionally, you can advertise in the hosting organization's magazine or get your name out by sponsoring the Internet services trade show event. A sponsorship typically entails purchasing print advertising or products that attendees will receive, such as lanyards for their name badges that have your business name printed all over them. You can also implement fun games, activities or guest speakers that will make your booth stand out among the rest.

I recommend: Check out the sponsorship package options for trade show events like the User Generated Content Conference and Expo. If your business deals in email marketing, such as providing email lists, consider hiring a speaker such as Dan Janal to attract attendee attention with compelling Internet marketing information.

Help people remember your business with Internet services trade show giveaways

Many people consider promotional items part of the trade show experience. Consider giving attendees mousepads, computer cleaning brushes or USB flashdrives. These items draw potential customers to your booth because they're free and fun. Just remember that any promotional items you provide must include your business name and contact information. The whole idea is that every time attendees clean their keyboard, they'll see your business on their computer brush, remember the great products and services you offer, and possibly even give you a call.

I recommend: EPromos and Garrett Specialties offer various computer accessory promotional items that fit right in with the Internet service industry.

Consider industry publications for Internet services trade shows advertising

Once you've decided to become an exhibitor at an Internet services trade show, you should consider advertising that to the general public. Look into trade show magazines and Internet services magazines to find out what your advertising options are. While it may be a considerable chunk out of your budget, it would be worthwhile to get attendees to come to the tradeshow and visit your Internet services booth.

I recommend: Hire a trade show photographer, like the official photographer of Macworld Conference and Expo, to take great shots of your booth that you can use for press releases and other print advertising regarding your participation next year. If your service specialty is website design, consider advertising trade show participation in Website Magazine.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't overwhelm your booth with Internet services trade shows advertising such as attractions and promotional items. While these initial steps to attracting traffic are important, the essential element of your booth should be the information you offer potential customers about the products and services your business provides.