Whether you are a jewelry retailer looking for the latest pieces to add to your product lineup, a jewelry designer hoping to sell your wares to jewelry buyers, or a jewelry distributor trying to increase your customer base, attending jewelry tradeshows is a must to get in front of the right people in your industry. If you just want to attend the event, your costs will involve jewelry trade show registration fees as well as travel expenses. Exhibiting at jewelry trade shows is even more costly, as you'll need to present your product in a pleasing way with attractive displays in an eye-catching booth.

Before attending or exhibiting at a jewelry tradeshow, here are some things to consider in order to have a successful show:

1. Use a jewelry trade show directory to find the locations and dates of trade shows.

2. Get jewelry trade show information on trade show booths.

3. Buy display cases and accessories to enhance the look of your merchandise for jewelry trade shows.

Action Steps
The best contacts and resources to help you get it done

Find the ideal jewelry trade show for your business

Gather the dates and locations of jewelry trade shows to find ones near you to cut down on expenses. Fortunately, there are plenty of online sources where you can sign up to get jewelry trade show information, including sites that offer such jewelry trade show services as hotel accommodations and other information for trade show exhibitors.

I recommend: Some of the leading gem and jewelry shows are GemFair, JA New York Shows, MJSA Expo New York and JCK Las Vegas. Visit Lapidary Journal Jewelry Artist to get a listing of jewelry trade shows so you can know the locations and times. This will help you make plans and find out about booth rentals at shows you plan to attend. Go to JewelryTradeShow.com to learn about event information as well as hotel accommodations. Biz tradeshows is another good source for national and international jewelry trade shows.

Gather information about jewelry trade show setup for booths

Knowing how to set up a jewelry trade show booth can determine whether you are successful or not. Seeking the advice of a consultant or other source will be essential toward your success.

I recommend: Go to Exhibit & Display Consultants to get jewelry trade show information and about how to run a successful booth. Trade Show Shop offers many selections of jewelry trade show booth designs that you can quickly and easily set up as you travel to different trade shows. The JA New York Shows has an exhibitor resource center for each of its shows held in New York City to assist exhibitors with jewelry trade show booth setup.

Purchase display cases and other jewelry trade show accessories for your booth

Be sure to display your merchandise in an attractive setting that draws people to your booth and ultimately your products. There are many display options available for jewelry trade show exhibitors, from velvet necklace and earring displays to those made of other materials like leather or wood.

I recommend: Visit Gems On Display to order display items for jewelry trade shows such as gemstone displays and carrying cases for your merchandise. Go to U.S. Box to buy jewelry trade show display accessories and other items designed for exhibitors to showcase their products. Use these and other display items to showcase your wares at such events as those put on by ASM/ASD. The company holds two huge merchandising events, one in Las Vegas and one in New York, that specialize in the gift and jewelry industries.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make sure to have plenty of jewelry items on hand while you're on the road doing jewelry trade shows so that attendees can get an up-close look at what you have to offer.