Setting up a jewelry trade show booth at industry shows is an ideal way to display your products and services to buyers and distributors. Whether you’re marketing jewelry making materials, tools, classes or related services, an eye-catching booth will encourage show attendees to visit your exhibit above all others.

The key to an effective jewelry trade show design is not just an inviting booth. A set up that conveys your company’s mission and features products in an interesting jewelry trade show display will likely impress buyers. Ensure you create a successful booth and get the most for your money and try to:

1. Hire a consulting firm to help you design your exhibit and assist with other jewelry trade show services.

2. Showcase products and hold hands-on demonstrations with a jewelry tradeshow display to impress and inform potential buyers.

3. Save time and money by using jewelry trade show rentals, so you can concentrate on customer service during the show.

Action Steps
The best contacts and resources to help you get it done

Work with specialists to help with your jewelry trade show setup from start to finish

Since building a jewelry trade show exhibit is a sizable investment, rely on specialists to combine your vision with their expertise. Consultants can design a booth that provides good traffic flow, well organized product displays and a strong marketing message.

I recommend: First Trade Show designs modular, custom exhibits including the graphics, banners and equipment to get your product noticed. The company also provides exhibit management services like storage, shipping, installation and refurbishing to handle any jewelry trade show needs that may arise. Click the link at the bottom to request a quote. Let Exhibit and Tradeshow Consultants create a jewelry trade show booth that features graphics to promote your brand. The company can design and construct your jewelry trade show exhibit and also offers rentals or refurbishing on existing booths.

Utilize a jewelry trade show display board or case to highlight new products and sample projects

A well-organized jewelry trade show display board will allow guests to peruse your products and projects if you're busy with another client. If you manufacture jewelry making tools, for example, also set up display counters where you can conduct demonstrations to showcase the tools' versatility.

I recommend: DisplayCase Depot specializes in jewelry trade show booth components to highlight and protect your products. Click on the photos for examples and prices of their open-air or glass-enclosed cases. Use the online catalog at Gershel Bros. to find jewelry trade show display board, case and pegboard models to hold your tools and products. Gems on Display has a number of display options including convenient countertop displays perfect for smaller jewelry trade show exhibits, and for a minor up-charge, you can even have your business name or logo added to each display.

Create a booth with jewelry trade show rentals to cut costs and focus on your show presentation

If you're testing out the trade show waters or don't attend enough conventions to justify buying your own booth, take advantage of jewelry trade show rentals. You'll be able to promote your products while the rental company handles the booth design, shipping and set up.

I recommend: American Fixture and Display specializes in jewelry trade show display case rentals to suit your jewelry trade show design. Choose from designs like pedestals, enclosed cases or tower designs from the official tradeshow display case contractor of many noted events such as The Professional Jeweler Show and the Jewellery World Expo. Nomadic Rentals has customized trade show exhibits for clients including craft and other product distributors. Choose a booth style that features cases to show your products and some “add-on kit” countertops to demonstrate your jewelry making tools with sample projects.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider designing and buying a jewelry portable trade show exhibit to reduce shipping and set up costs. If you attend several local shows, you'll be able to bring a pop-up display with you and build the exhibit without assistance. Tabletop models will also allow you to display your products or showcase your services with minimal floor space.