Whether you are a jewelry maker who wants to market your products to retailers and distributors or you're a jewelry retailer who is interested in finding out the latest trends in the industry, a jewelry trade show is a great way to grow your business. In order to have a successful show, you should learn and use jewelry trade show marketing and promotional techniques to generate business to your booth. This is an investment that will pay off in the long run with increased sales for your business.

Here are some things to consider about jewelry tradeshows advertising that can help you increase traffic to and sales at your jewelry trade show booth:

1. Learn about jewelry trade shows advertising strategies and techniques.

2. Find ways to increase jewelry trade show traffic to your booth.

3. Buy promotional items to use as jewelry trade show giveaways so customers remember your company name.

Action Steps
The best contacts and resources to help you get it done

Learn jewelry trade show marketing and promotional techniques

If you want to have a successful jewelry trade show, it's important to learn marketing and promotional techniques so that you can generate interest in your products. There are experts who specialize in teaching these techniques to trade show exhibitors, so it would benefit your business to work with one of them to learn as much as you can about marketing your business at a jewelry trade show.

I recommend: Hire a consultant from International Training and Management Company to teach you jewelry trade show marketing techniques that you can use to generate interest and revenue for your jewelry business. Implement the techniques you've learned at American Gem Expo, a jewelry trade show that brings together gem experts, jewelry makers and others under one roof.

Increase traffic to your jewelry trade booth with mailings and entertainment

There are many ways to increase traffic to your booth at a jewelry trade show. One great way is by contacting current customers with postcards about the show; another is to hire someone who specializes in increasing booth traffic during the event. No matter what you choose to do, soon you can reap the rewards of these jewelry tradeshow marketing techniques.

I recommend: Go to PostcardMania to make customers aware of your upcoming trade show appearances. Check out the National Jeweler Network for a list of events you may want to attend in the next year. Hire an entertainer from Trade Show Traffic Builder to draw crowds to your booth and increase sales.

Use jewelry tradeshow giveaways to promote your business and increase name recognition

Another great way to promote your booth and your merchandise is by offering trade show giveaways to anyone who comes by your booth. This is a great way to get your name out there.

I recommend: Buy jewelry trade show promotions items from Branders.com, which is the largest online store of promotional products. Check out Pinnacle Promotions for items made especially to use as jewelry tradeshow promotions giveaways. Give away promo items at Couture, a major event for the high-end jewelry industry.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make sure you have plenty of jewelry trade show promotions items to give away to anyone who comes by your display booth and shows interest in your merchandise.
• •  Create a jewelry trade show advertising budget as part of your business budget plan.