Kitchen tradeshows can be highly profitable marketing events when done the right way. As a business owner attending these shows, you can view the latest products the kitchen industry is offering and build relationships with influential buyers. As an exhibitor, a kitchen trade show offers a unique opportunity to increase brand awareness and enhance your customer base.

Approach a kitchen trade show as a personal way of reaching out to your audience, whether you are an attendee or exhibitor. Initially, you may be overwhelmed at the size of the kitchen industry. However, with more experience, you'll learn how to make your company's products and services memorable at kitchen trade shows:

1. Attend kitchen tradeshows to meet influential buyers and get cutting edge information for your customers

2. Contact a kitchen tradeshow consultant to take the stress out of strategic planning.

3. Get online professional advice on how to promote your brand at kitchen trade shows.

Action Steps
The best contacts and resources to help you get it done

Attend well known kitchen trade shows to build profitable relationships

You'll find the most expansive collection of kitchen trade show services at international events. The national and international market leaders you'll meet include manufacturers and suppliers of the latest kitchen technology. You'll also build relationships with key decision makers in the industry.

I recommend: The Kitchen/Bath Industry Show & Conference is held annually in Las Vegas and attended by market leaders in the field. Register to attend the Kitchen & Bath Expo in Brazil where you'll meet top kitchen interior designers, decorators, engineers and architects from all over the world.

Reach out for a seasoned kitchen trade show consultant

Get professional help with identifying your market, setting goals, setting up your booth and managing your exhibits.

I recommend: Contact a consultant at Trade Show Executive for personal assistance in exhibiting your products at a kitchen trade show. Trade Show Executive consultants have held high profile positions in the trade show industry and are uniquely qualified to help you design a winning trade show presentation. The professionals at Trade Show Consulting help you with each stage of show planning, from profiling the attendees to creating a booth camp survival kit.

Access online advice on attending and exhibiting at kitchen trade shows

Some websites serve as a kitchen trade show guide for novices and even experienced trade show participants who want to enhance their experience at these popular marketing events.

I recommend: Contact Kitchen and Bath Business for kitchen trade show advice. This company also publishes a magazine that reports on the latest trends, design solutions and cutting edge technology guiding the kitchen industry. A popular blog, Notes from the Zen Kitchen, provides kitchen trade show information, such as marketing and design advice for show participants. You'll find tips on the best kitchen trade show materials as well as advice on networking at these events.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Once you start attending more shows, create a kitchen trade show directory listing memorable vendors and exhibitors that you can use to prepare for future events.