Participating in a landscaping trade show is a great way for business owners to showcase their expertise in plants, trees, shrubbery, flowers and other landscaping products and services. Landscaping trade shows are the one place where business owners can interact one-on-one with other businesses, suppliers and consumers.

Landscaping tradeshows attract thousands of businesses, suppliers, consumers and vendors looking to explore and market the latest trends in landscaping technique and technology. Attendees look for great deals, quality products and unique landscaping designs to complement everything from residential properties to large corporations. Consider the following tips to help you take full advantage of the benefits of participating in a landscaping trade show.

1. Find a good landscaping trade show to attend.

2. Get the word out on your landscaping trade show participation.

3. Attract trade show attendees with giveaways and discounts.

Action Steps
The best contacts and resources to help you get it done

Locate a landscaping trade show to display your most unique collections

Whether you're selling plants and flowers or showcasing the latest landscaping technology, it's important that you use your landscaper trade show exhibit to demonstrate your creativity and expertise. First, however, you have to find the best landscaping tradeshow to attend.

I recommend: Search TSNN.com, one of the leading online sources for locating tradeshows. Choose landscaping/outdoor living from its “Choose an Industry” pull-down menu and receive a list of all the current landscaping tradeshows. Visit BizTradeShows for more listings of upcoming landscaping trade shows.

Promote your landscaping trade show participation

Once you choose a trade show, get the word out by inviting clients, business associates, colleagues and vendors. You can also promote your participation in a landscaping trade show on your company website. Research shows that while landscapers have expertise in their fields, nearly 90 percent are uncertain about marketing concepts. Partnering with a professional marketing firm can help you obtain valuable landscaper trade show information on effective advertising strategies and how to get attendees interested in hearing more about your landscaper trade show services.

I recommend: Consider consulting with an advertising firm such as TradeShows Plus! for landscaper trade show advice on marketing strategies. The Tradeshow Network Marketing Group is another advertising firm that would be able to assist with you landscaper trade show promotions.

Draw a crowd to your landscaping trade show booth

Engage your audience with a unique demonstration of your landscaping trade show services. Everyone loves free stuff! Giveaways, contests and raffles of landscaping consultations, product samples as well as free and discounted landscaping services are a great way to draw a crowd.

I recommend: Check out Cole Industries for custom promotional seed packets printed with your company name or other information right on the package. You may also consider purchasing small plants from JH Studios that can be customized with your company logo.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be sure to conduct extensive research before participating in a landscaping trade show. It's important that you find out pertinent landscaping trade show information, such as the number of exhibitors, expected number of attendees, available booth locations and how the trade show host plans to market the event. Searching an online landscaping trade show directory is a great way to find out information on upcoming events.