Landscaping trade show marketing can land you lots of new customers. Trade shows are a great source of revenue for businesses in the landscape industry, from those who sell lawn equipment to manufacturers promoting landscaping software. Since these events can be costly to attend, you've got to fine-tune your landscaping trade shows advertising abilities to make the most of the experience.

To maximize your sales and leads at the show, you'll have to set up a great exhibit that will attract potential customers. You'll also need plenty of marketing materials to give out. Lastly, you have to follow up on leads. Here are a few tips for increasing your sales from the landscaping trade show traffic you get:

1. Create a great exhibit with landscaper trade shows advertising materials. This includes large displays as well as fliers and handouts.

2. Stock up on landscaper trade show giveaways. Get your logo printed on these items and hand them out to everyone who passes your booth.

3. Follow up on the leads you get. Turn your attendees into customers using your post-landscaper trade show sales skills.

Action Steps
The best contacts and resources to help you get it done

Attract potential customers with landscaper tradeshows advertising

At a trade show, your advertising concept should be twofold. First, you'll want to attract customers to your exhibit to begin with, then, you'll want to sell them your product or service. So, you'll need large-format banners and displays as well as smaller brochures and fliers to give out to attendees once they get to your booth.

I recommend: Announce your presence with the overhead displays at Camelback Designs. Have custom brochures printed at LandscaperMarketing.com and put them in the display stands available from Displays2go.

Make your company memorable with landscaping tradeshow giveaways

Potential customers will see literally hundreds of vendors while they're attending the trade show. To help them remember your company, give out customized promotional products with your logo on them. You can give out small items to every attendee who comes to your exhibit and you can also do a raffle to give away larger items.

I recommend: As a landscaper, you're probably environmentally conscious; Branders.com has a nice selection of eco-friendly promotional items to further develop your brand. Motivators has a great selection of customizable giveaways such as bird feeders, visors and garden tool carrying cases.

Ensure that you do a landscaper tradeshow follow-up

After the show, you've got to follow up on the leads you gained. You can do this with sales calls, postcards or even sending out a newsletter via email. If you have a website, expect to get lots of hits following the show. It's wise to set up some kind of online order form so you can streamline any orders you receive from trade show attendees.

I recommend: Browse through the landscaping postcards at Postcard Mania. Invest in a package complete with postcards, fliers and a website from Landscaper Websites.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you have regular clients who expect to see you at trade shows, you might want to send out landscaper tradeshow marketing mail before the event. You can use any type of direct mail or email to let your clients know that you'll be attending a specific event.