If you're going to participate in a laundry trade show, start off by evaluating the amount of space you need for your laundry trade show display. In addition to your square footage requirements and location preferences within the laundry tradeshow space, ask about access to electricity, broadband and water as your needs require.

Secondly, set up your laundry trade show display so your newest and most eye-catching products are highlighted to drive traffic to your booth. Place your new innovations at eye level so they are seen immediately by everyone who enters into or walks by your area. Finally, ask for laundry trade show advice from colleagues who are experienced in the field.

1. Find tradeshows and rent equipment for your laundry trade show.

2. Purchase a slick and professional-looking laundry trade show booth.

3. Hire an outside group to provide professional laundry trade show services.

Action Steps
The best contacts and resources to help you get it done

Find tradeshows and get your laundry tradeshows equipment from rental companies

You can rent anything from a full pop up trade show booth to video displays to showcase your products. Choose rental agencies that have a solid professional reputation and experience in the trade show industry. If possible, start with a tradeshow close to home.

I recommend: Fabricare is a laundry trade show held on even years in Long Beach, California. Held every year, The Clean Show focuses on all things related to the laundry and dry cleaning industries, as does the Drycleaning & Laundry Expo. Once you've decided on which events to attend, The Godfrey Group has several exhibits for rent, some of which can be bent to mimic any shape you desire.

Purchase high quality laundry trade show equipment

Weigh the costs and benefits of purchasing the equipment you need to attend laundry trade shows across the country. From full trade show booths to panels, purchasing the stands and equipment you need -- rather than renting them for each trade show -- may save you money in the long run.

I recommend: Displays2Go has a wide variety of clothing displays if showing clothes is appropriate for your exhibit. San Diego Sign Company is prepared to provide you with everything you need to create a professional trade show booth, including pop-up displays and display panels. Mod Displays has several trade show booths for you to choose from so you can create the perfect exhibit to enhance your laundry products.

Turn the laundry trade show work over to the professionals

Avoid the time and stress of setting up your trade show and trust a reputable trade show planner to guide you through the process. A qualified professional will pull everything together in a professional manner and make sure nothing slips through the cracks.

I recommend: If you go to the list of upcoming trade shows at Neighborhood Cleaners and the thought of planning your own tradeshow exhibit is too daunting, Freeman is a full-service event planning company that handles trade shows, making it the perfect partner to help you with your laundry tradeshow preparation. Meeting Services Unlimited will take care of all the details for you, designing the perfect trade show event for your business needs.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep a notebook to collect information about your laundry trade show preparation. Add price lists, suppliers, contracts and schedules so all of your laundry trade show information is in one location, creating a custom laundry trade show guide or laundry trade show directory.