Laundry trade show marketing helps business owners get catering and hospitality professionals and other targeted trade show visitors excited about their laundry equipment and other service offerings. While the trade show creates the forum, effective laundry trade show promotions are required to make your exhibit a big hit.

Clean clothes and linens are in high demand and, therefore, if properly structured and marketed, a laundry business can be quite successful. To obtain successful results at laundry trade shows, it’s important to use demonstrations and product samples to creatively showcase how your equipment or products can effectively and efficiently clean a range of fabrics. Consider the following tips to help you create an effective laundry trade show marketing plan.

1. Put your laundry trade show marketing ideas on paper.

2. Use laundry tradeshow giveaways to promote your exhibit during the show.

3. Seal the deal with prompt laundry tradeshow follow-up.

Action Steps
The best contacts and resources to help you get it done

Target your laundry tradeshow marketing strategy

Participating in a laundry trade show can be an inexpensive way to increase awareness about your product or service. However, it's quite easy to go over budget on laundry tradeshow promotions and display items. To avoid overspending, be sure to plan your trade show marketing and promotions strategy carefully.

I recommend: Consider obtaining laundry tradeshows advertising advice from an advertising firm such as TradeShows Plus!, a firm that specializes in trade show marketing strategies. Eclipse Marketing is another firm that assists businesses with implementing creative and successful trade show promotions no matter what industry you’re in.

Distribute laundry trade show giveaways

Everyone does laundry and likes having clean clothes. Consider distributing laundry bags, detergent and other laundry-related promotional items at your exhibit. Laundry tradeshow giveaways, contests and raffles of free or discounted laundry services and products are sure to draw a crowd. Giveaways are also a great way to get your company name and logo out to the public.

I recommend: Check out ArtPromos.com for custom promotional canvas laundry bag giveaways with your business name and logo affixed on the side. You may also consider purchasing eco-friendly laundry bags from PrintGlobe to show you care about the environment while still advertising your laundry business.

Increase sales with prompt laundry tradeshow follow-up

The excitement and pre-planning that goes into creating your laundry trade show exhibit can be intense, but don't stop there. Continuing your laundry trade show marketing after the event is crucial. Laundry trade show follow-up is a key step in turning leads into actual laundry trade show sales. In addition to follow-up, it's important that you learn other laundry marketing techniques to successfully promote your company's services.

I recommend: Consider obtaining services from PostcardMania, a postcard direct mail marketing company that can do your laundry trade show marketing follow-up for you. Its library of industry-specific samples include some for the laundry/dry cleaning industry. Use AmazingMail for direct mail marketing both before and after the tradeshow.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  While reaching out to new prospective customers is important, don't forget about sending your laundry trade show marketing materials to your current clients, associates, colleagues and suppliers.