Exciting lawyer trade show giveaways and promotions will direct the attention of passers-by to your legal service company's trade show booth. Trade shows provide the opportunity for you to meet new people within your industry and make potential clients aware of the products and services you provide. By exhibiting in trade shows, you can establish your brand name, promote your business, create leads and increase lawyer trade show sales.

Without effective marketing strategies, people won’t be interested in your booth and, therefore, won’t come by to see what your business has to offer. Without customers, your business won’t be able to grow. Keep the following tips in mind as you plan your legal services trade show marketing strategy:

1. Using legal services trade show giveaways and prizes in a creative way will attract potential customers to your booth.

2. Lawyer tradeshow promotions provide name recognition for your business.

3. Following up with all sales leads that result from legal services tradeshow marketing is imperative for business growth.

Action Steps
The best contacts and resources to help you get it done

Attract customers with lawyer trade shows advertising

Banners, signs and graphics are very important to drawing individuals to your booth. Additionally, you can use fun game-like items to attract their attention, such as slot machines, cash cubes and prize wheels. Providing the opportunity for individuals to win prizes without obligation means more lawyer trade show traffic to your booth. It also means that those people are likely to check out what you have to offer while they're there.

I recommend: Trade Show Attractions offers slot machines, popcorn machines, scratch cards and other great means of drawing observers your way. Contact a trade show entertainer, such as a magician, through TSS Displays.

Help people remember your business with legal services tradeshow giveaways

Many people consider promotional items part of the trade show experience. Keep it simple with items such as pens, stress balls, stationery or duffle bags. These items draw potential customers to your booth because they're free. Just remember that any promotional items you provide must include your business name and contact information. The whole idea is that, once individuals go home, the next time they use your pen they'll remember your business and possibly even give you a call.

I recommend: Provide potential customers with fun games to pass the time from ePromos. Promopeddler.com offers earth-friendly and recycled promotional products.

Create a team to handle legal services tradeshow follow-up tasks

While you're at the trade show, you will take contact information from potential clients that may not want to purchase your product or service immediately but see it as being a possibility in the future. Once you get back to the office, a follow-up task force is essential. Assemble a team of employees whose purpose is to contact the legal services trade show sales leads you acquired at the trade shows and present the sales pitch again. Also, send out regular emails to keep potential clients interested.

I recommend: Another option is to outsource follow-up phone calls to call centers such as Advanced Marketing Solutions. Consider purchasing sales leads management software offered by Leadtrack, as you examine its trade show sales leads generation and follow-up tips.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be sure that you don't overwhelm your booth with lawyer trade show marketing attractions and promotional items. While these initial steps to attracting traffic are important, the essential element of your booth should be the information you provide potential customers about the products and services your business provides.