At your next libraries trade show exhibit, use a cleverly designed libraries trade show display case to promote your books or library supplies. Library trade show design traditionally involves row upon row of books on display. That doesn’t necessarily have to be the case today. With libraries rapidly becoming multi-media centers, your libraries trade show booth can easily reflect the changing times.

Whatever products you have in your libraries trade show display case or booth, try to make it as eye-catching as possible. Try to:

1. Make your libraries trade show exhibit as easily portable as possible. This makes it easy on you, and it cuts back on distracting clutter for your customer.

2. Pick a library trade show display that draws potential customers to you like a magnet.

3. Get the most for your library trade show budget. It may be cheaper for you to use library trade show rentals than to purchase items you only use occasionally.

Action Steps
The best contacts and resources to help you get it done

Set up your libraries trade show display boards and tables

If you travel to many trade shows over the course of a year, find display boards and tables that you can set up many different ways. Get attractive graphics printed that you can use on your tables and display boards. The graphics should clearly indicate to your customers who you are, and what products you have to sell for libraries.

I recommend: Displays2Go offers a large selection of library trade show display boards. You can configure the libraries trade show display in a large variety of ways with its products. There is a large selection of libraries trade show display boards from Power-Graphics Digital Imaging.

Utilize multimedia equipment in your libraries trade show display

Since libraries and media centers are synonymous, make use of new technologies to catch the eye of the librarians at the trade show. Draw them in to your library trade show setup. If you can't afford the technology, consider using rental equipment.

I recommend: Let Pegasus Associates Lighting help you highlight your library trade show exhibit with lights from its large collection. You can use projection equipment and other electronic items from Rentacomputer.com. This company offers many options for libraries trade show rentals.

Use the libraries trade show exhibit to build your customer base

The best way to get names of new customers is to give them something in exchange. Everyone loves freebies. Whether you give away something traditional like an ink pen, or opt to do something unique, make sure your name and company logo are on the gift. Since books lending is still an important function of libraries, book bags are perfect gifts at a libraries trade show.

I recommend: Give away book bags from Successful Events. You can either hold drawings or give the tote bags as a thank you gift for a customer who places an order for your library’s services. Garrett Specialties offers books bags that can entice customers to your library tradeshow display.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  To bring in more people to your libraries trade show exhibit, offer a nice prize to the winner of a drawing. It can be a collection of books, or you might set an arrangement of silk flowers on your display table to give away. Make the prize a focal point in your display area. One sale from someone on your new customer list can more than justify the cost of the prize.