Library trade show marketing can increase the value of your exhibitor fees by pumping up your libraries trade show traffic. Bring more visitors to your booth to make libraries trade show sales by offering special libraries trade show promotions and passing out useful libraries tradeshow giveaways.

Take advantage of libraries trade shows advertising in the directory or as a sponsor of the show. Library trade show giveaways will keep your name in front of your prospects long after they leave the show and help as you make your libraries tradeshow follow-up calls. Utilize every avenue available to increase libraries trade show traffic with a number of targeted libraries trade show marketing vehicles.

1. Send out notices of library trade show promotions

2. Ask about library trade shows advertising opportunities

3. Leave an impression with libraries trade show giveaways

Action Steps
The best contacts and resources to help you get it done

Let your clients know about libraries tradeshow promotions

Many trade show exhibitors offer short-term specials to visitors who make a decision to buy during the show. Send out emails and announcements letting your clients know what kind of offers will be available at your booth during the show. Add your libraries trade show sales and promotions to all your other advertising copy leading up to the date of the important trade shows.

I recommend: The New York Library Association draws hundreds of library professionals to its annual trade shows and convention. Reach thousands at one of the American Library Association events.

Purchase additional libraries trade shows advertising

Most trade shows are put on by non-profit associations that rely on member sponsorships to pay for the hall and all the expenses incurred in putting on a major trade show. Sponsors usually receive additional marketing opportunities by having their name placed prominently in show marketing materials and the trade show guide.

I recommend: Get connected with the Public Library Association to get on the program at one of their industry events. Purchase advertising in one of the programs for the trade show of the Special Library Association.

Send visitors home with great libraries trade show giveaways

Most exhibitors will have some kind of promotional item to give to visitors. Giveaways range from inexpensive pens and sticky notes to mugs, caps and bags. In addition to the cheaper libraries tradeshow giveaways you hand out to every visitor, keep some better quality items under the table to give to more serious prospects so they will remember you when you call on them later.

I recommend: Reach a growing niche population of professionals at the Church and Synagogue Library Association trade show and convention. Make an impression at one of the many trade shows and conferences put on by the American Association of Law Libraries.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask the trade show sponsors for a better spot for your exhibit booth if you agree to buy extra libraries trade shows advertising. Placement on the trade show floor can make a big difference in the amount of libraries trade show traffic you receive.