As you create a lighting trade show exhibit, you may face challenges that are different from other exhibitors. While they add a few lights to highlight their displays, you have many lights in your lighting tradeshow display. You need to figure out a way to showcase your product without it being overpowering.

Try to create a focal point for your lighting products. If a single focal point doesn’t work, then create two or three smaller areas in your display area so your customers can see the lighting effects with different lights. When you plan your lighting trade show booth, try to keep the following things in mind:

1. Keep your lighting trade show exhibit as simple as possible. Avoid the urge to take every light in your inventory.

2. Only put the lightest, most easily portable lighting fixtures in your lighting trade show display.

3. Each light you take needs electricity, so make sure you have plenty of power cords.

Action Steps
The best contacts and resources to help you get it done

Create your lighting trade show display case

Whether you choose slatwall displays or larger truss designs, make sure the lighting trade show display board you choose is modular. That way you can use it over and over again in a variety of settings.

I recommend: Displays2Go has a number of options for your lighting portable trade show exhibit. You can use their slatwalls to hang your lighting fixtures in an attractive display. The TradeShow Display Store offers lighting trade show services and trusses that you can configure to suit your needs. Its trusses are sturdy enough to bear the weight of the lighting fixtures in your display.

Use multimedia products and lighting equipment effectively in your lighting trade show booth

These tools can supplement and showcase the items you don't bring to the event with you. Prepare presentations and use LCD projectors, computers and big-screen televisions to make your booth an inviting stop for your customers.

I recommend: Consider leasing lighting trade show rentals from Rentacomputer.com. Even though you are a lighting expert with your own products, you may find products at Pegasus Lighting Associates that can brighten your lighting trade show booth.

Gift customers who visit your lighting trade show exhibit

You can give away lighting products from your business as door prizes or you can create ways to brand your name on small lighting products. For example, flashlights are a readily available gift products that your customers can easily associate with your lighting products.

I recommend: Brand your name on promotional flashlights from Pinnacle Promotions. Another source for giveaway flashlights is Gimmees.com.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When you purchase the items for your lighting trade show booth, remember to also purchase the necessary cases to transport everything. Purchase display cases on wheels whenever possible. And since the lighting fixtures you'll showcase at the exhibit are fragile, purchase plenty of packing materials for them as well.