Logistics trade shows offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make direct sales at logistics tradeshows and gain valued customers. Through logistics trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Logistics trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one logistics trade show in your annual marketing budget. Check with a logistics trade show directory to find which logistics trade show information will be the most beneficial and then go and make a great showing. There are a number of ways you can participate successfully in logistics tradeshows.

1. Hire a consultant to help you sort through logistics trade show advice

2. Set up an eye-catching booth for the logistics trade show

3. Make a lasting impression at logistics trade shows

Action Steps
The best contacts and resources to help you get it done

Investigate a logistics trade show guide

Logistics trade show consultants can steer you in the right direction to reach your potential customers. They can explore a logistics trade show guide to help you find the best place to get a return on your investment, get you in the right logistics trade show directory and assist in your strategic planning for the event.

I recommend: The Progress Group is a full-service consulting firm that knows the advantage of marketing through trade shows and conferences. They can guide your strategy while offering other logistics consulting services as well. Stay in touch with a number of industry trade shows including those put on by the Material Handlers Industry of America.

Make the most of your logistics trade show information

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in a great looking exhibit space that emphasizes your image. Take your new displays to trade shows where you can get the most bang for your buck.

I recommend: Exhibit Lab can customize your logistics trade show booth so that you will stand out among your peers. Eye for Transit keeps you informed about all the major trade shows that you should consider, including the 3PL Summit, one of the country's premier events for managers and CEOs of major logistics companies.

Send your message home from the logistics tradeshow

Promotional products, giveaways and ad specialties are the mainstay of the trade show circuit. They are expected and appreciated by attendants. Give your booth visitors a unique item that will be used to keep your name in front of them long after they leave the logistics trade show. Give away promotional items to carve a niche in your visitors' memories.

I recommend: Superior Promos offers free 24-hour deliver on more than 300 promotional items. Bags are always a welcomed addition at trade shows. You can choose from a variety of bag at various price points from Plus Packaging.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Have a range of giveaways for the visitors you meet at logistics trade shows. You can give an inexpensive pen to casual passers-by and keep a stash of higher-end items, such as good pens, caps or mugs under the table for visitors who request more information and take time to learn about your services.