Logistics trade show marketing is an art you will want to master for business profitability. You have a display booth in mind, but how do you get the people to come and look, talk to you, accept promotional gifts, look at your digitized displays and sign-in for your follow up? It's all about quality and customer care.

You may need the help of a trade show service company. People are in a rush at trade shows. You need small things that will get their attention—a gift, freebies, a juggler or a comedian. Be tasteful, respectful and courteous but also outgoing and brave. Think up logistics trade show giveaways that people would be foolish to refuse. Consider the following when preparing for your trade show:

1. Use marketers and lead converters savvy to logistics tradeshow advertising.

2. Be creative with design and logistics tradeshow promotions.

3. Find logistics marketing resources, forums and networking channels.

Action Steps
The best contacts and resources to help you get it done

Tap into the experts in the logistics trade shows advertising industry

Learn the tried and true methods for converting trade show attendees into leads. Use marketing methods that other logistic companies have used with success. This conversion and logistics tradeshow follow-up is vital to your success.

I recommend: Ebased Logistics can help you convert trade show attendees into real leads through list building, e-based follow up and traffic to your website. Logistics Marketing Advisors work with public relations and marketing third-party logistics companies. They boast the use of communication and marketing strategies that will drive revenue and profit to your logistics business.

Use design and website promotion to get your logistics tradeshows advertising off the ground

Entire companies have sprung up around the trade show industry. Talk to the experts and find out what really works for logistics trade show sales and marketing. These service companies will take some of the mystery out of the process and give you ideas.

I recommend: Apple Rock Designs makes your display attractive and eye-catching so it stands out from your competitors. They’ll also assist with planning your trade show event. ASP specializes in trade show websites. Take advantage of every avenue of promotion and follow-up by finding out how they can engineer your operation so you will never lose a potential client.

Tap into more experts for logistics trade show marketing

Use online trade marketing experts to land government work. Get help with your website for those coveted contracts. Trade show experts reveal secrets that only pros are savvy to.

I recommend: Visit GovSalesHelp for help with your logistics services and products. Industry IDS offers virtual enhancements to your physical tradeshow. They will help with leads, follow-ups and building an online presence before and after your logistics trade show exhibit.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Logistics tradeshow marketing is about knowing your audience and moving quickly. Trade show attendees are often in a hurry to get from one booth to the next. Make sales on the spot when you can. Remember the follow-up and some of the technology tools for lead capture and generation.