Management trade shows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at a management tradeshow you’ll have the opportunity to be featured in a management trade show guide and exhibit your company’s features and benefits with management trade show services.

Exhibitors in the management trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best management trade show advice and make a positive impression with your management trade show booth. Make management tradeshows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of management trade show services

2. Show your business strengths in the management trade show guide

3. Find a management trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize management trade show advice

The staff at meeting halls and convention centers will assist you in setting up your booth at the next management trade show that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: You’ll want to get the best spot you can at the big tradeshows put on by the Society for Human Resource Management to reach potential clients. Exhibitors at the Strategic E-HR Conference will want to be distinct to set themselves apart in the emerging tech market.

Get all the exposure you can with management trade show information

Advertise in the management trade show guide to increase your exposure with attendees. Register early for management tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: The Conference Board sponsors a number of management tradeshows each year that may provide great networking opportunities for your company. Consider participating in the tradeshows put on by Bersin & Associates. They are well attended by national HR professionals.

Look for popular management tradeshows

While you can't attend every management trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: Strategic planning is one of the topics covered at the Performance Conference which could prove to be strategically useful to your business. If you are involved in the construction management industry, you’ll want to get a booth at the national conference of the Construction Management Association of America.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at management tradeshows with employees who are good at talking to people and can recognize potential sales opportunities.