Exhibiting at a manufacturing trade show can help your company generate sales leads, interest in your products and services, plus future business or partnerships. Sharing manufacturing trade show advice with other exhibits for the best action and follow-up plans.

To find the manufacturing tradeshows you are interested in attending or exhibiting, gather manufacturing trade show information and a manufacturer trade show directory. Prepare for exhibiting at a manufacturing tradeshow by:

1. Considering the manufacturing tradeshows to attend that will get the best results for your business.

2. Investigating the manufacturing trade show services offered to get the most out of attending and exhibiting.

3. Preparing for the manufacturing trade show by planning your exhibit and presentations.

Action Steps
The best contacts and resources to help you get it done

Find manufacturing trade shows to attend and exhibit

Seek out the right manufacturing trade shows, as they are vital to the manufacturing industry. They allow for the networking and presentation of businesses in the manufacturing industry to keep commerce strong. Pick your show carefully when first starting the manufacturing trade show circuit to find the best trade show for your company products and services.

I recommend: The Pacific Design & Manufacturing Show is one of the largest manufacturing trade shows in the industry. They offer sponsorships and booth areas in a number of different pavilions organized by area of manufacturing. The Assembly Technology Show is dedicated to showcasing electronics and automation. As North America's largest show in the industry the potential for business growth from exhibiting is immense.

Consider the manufacturing trade show services offered to maximize your experience

Gather information about the manufacturing trade show services offered to maximize your experience at the trade show. These can include presentations, awards ceremonies, networking banquets, one-on-one meetings or event-wide promotion giveaways. Always read the manufacturing trade show guide for more information on show services and opportunities. The more involved your company is in the trade show, the more exposure you receive.

I recommend: For manufacturing exposure at once, exhibit at and attend what's known as AM Expo/ATX South. It a combined expo of both the Advanced Manufacturing Expo and Conference and the Automation Technology Expo. The Medical Design & Manufacturing Show is for just that, medical products. This industry specific manufacturing trade show is a place to meet those in the medical field. If you have a medical device or idea, exhibit here.

Plan your exhibit and potential presentations or meetings for the manufacturing trade show

Prepare for the manufacturing tradeshow by planning for your exhibit and potential presentations or sales meetings. What you take and what you say can make the difference between a future relationship and missing the chance. The more prepared you and your exhibit staff are, the better interaction generated with leads and other companies.

I recommend: Rainmaker Display is a premier trade show display manufacturer and had experience working with companies in many facets of the many manufacturing industries. Pinnacle Displays carries a large selection of trade show displays designed to fit the needs of your manufacturing business.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Conduct a training session and meeting before leaving for the manufacturing trade show to assign roles, goals and tasks for handling the entire trade show experience efficiently.
• •  Always take the time to read through the manufacturer trade show guide completely before attending the show to ensure you are following at the rules and guidelines.