Be successful at any manufacturing tradeshow by using manufacturing tradeshows marketing and manufacturing tradeshows advertising before the big event. The more you get your name out prior to an event, the more likely you will be to have a successful show. Tradeshows are one of the best ways to get a surplus of business in one trip.

Exposure is the key to your success. Consider these tips to excel at your next manufacturing trade show:

1. Advertise ahead of time to let your target audience know you'll be at the show.

2. Decide what manufacturer trade show giveaways can support your plan.

3. Offer a demonstration at the show to support your management trade show marketing.

Action Steps
The best contacts and resources to help you get it done

Create a manufacturing trade show advertising plan before the show

To get the most out of the manufacturing trade show traffic, you want your most likely customers to know you are going to be there. Advertise at stores that carry your products or in publications that your potential customers are most likely to see. The more manufacturing tradeshow advertising you do ahead of time, the better use of time the actual show will be for you and your staff.

I recommend: Device Link has a list of the premier design and manufacturing expos in North America that you could attend. Consider advertising that you will be attending these shows in magazines that potential customers will be picking up. Find out about exhibiting at the International Manufacturing Technology Show.

Use manufacturing tradeshow promotions to get more exposure

Anyone can use manufacturing tradeshow advertising to get potential customers to the show, but can everyone keep their attention once they are there? Use manufacturer tradeshow giveaways to ensure that you won't go forgotten once the show has come to a close.

I recommend: When choosing your manufacturing trade show promotions, choose something unique. Try this screwdriver stress ball from ePromos Promotional Products or maybe this mini-flashlight from Promos On-Time.

Use manufacturing tradeshow marketing techniques to draw attention to your display

In order to increase your manufacturing trade show sales, it is important that your booth is eye catching and different from the hundreds of other displays that will be in the same room. Pick a display that will entice potential customers to stop and find out what your company is all about.

I recommend: Displayit has an extensive list of options that they can produce for you to make an extraordinary display. And for the display and other trade show materials, check out Displays2Go.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  It is always important after meeting people at trade shows to do a manufacturing tradeshow follow-up. It is easy for life to get away from you and to let time pass, but the sooner you follow up with potential customers the more likely you are to secure their business.