Media trade shows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at a media tradeshow you’ll have the opportunity to be featured in a media trade show guide and exhibit your company’s features and benefits with media trade show services.

Exhibitors in the media trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best media trade show advice and make a positive impression with your media trade show booth. Make media tradeshows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of media trade show services

2. Show your business strengths in the media trade show guide

3. Find a media trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize media trade show advice

The staff at meeting halls and convention centers will assist you in setting up your booth at the next media trade show that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: The National Association of Broadcasters holds a big tradeshow every year that is important for media industry professionals. The New Media Expo is the place to display your company's latest products and services to comsumers and buisness leaders.

Get all the exposure you can with media trade show information

Advertise in the media trade show guide to increase your exposure with attendees. Register early for media tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: Check regularly with Insight, a tradeshow group that sponsors a number of media tradeshows throughout North America. Red 7 Media is another group that provides media information to the industry through publications and trade shows. Try one of the events to see if you can garner sales leads.

Look for popular media tradeshows

While you can't attend every media trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: Through the American Society of Magazine Editors you can stay abreast of print media shows that you should be attending as well as in-house events they offer. Find out about important media trade shows through the Media Alliance.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at media tradeshows with employees who are good at talking to people and can recognize potential sales opportunities.