Some of the most successful tactics used by medical trade show exhibitors are medical tradeshow giveaways, solid medical trade shows advertising and diligent follow-up techniques that lead to medical trade show sales and relationships. Understand medical trade show marketing to increase medical trade show traffic, increase sales and generate a high interest in your business.

Utilize medical tradeshow promotions and be diligent with medical tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful medical tradeshow marketing plan, you should:

1. Consider the medical trade shows advertising options you have and will utilize.

2. Plan for a variety of medical tradeshow giveaways and promotions for fun.

3. Create a medical trade show sales follow-up plan for appreciation and planning for the next year.

Action Steps
The best contacts and resources to help you get it done

Create a medical tradeshows advertising plan for the best exposure

Use medical tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your medical trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the medical industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: The SPIE Medical Imaging Conference is designed for those in the medical imaging sector of the medical industry. They offer ample advertising, exhibiting and sponsorship opportunities. The American Academy of Pediatric National Conference and Exposition is hosted in Boston for the pediatric sector of the medical community and offers many opportunities to promote your pediatric or medical related business.

Stock up on medical tradeshow promotions to create an atmosphere of fun

Schedule regular medical trade show giveaways and medical tradeshow promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on medical industry news.

I recommend: Advanced Custom Promotions specializes in trade show promotions for the medical industry and offer a wide variety of items in a number of medical categories. Health Promotions Now offers a wide array of promotional items for the medical and health care industries perfect for trade show giveaways.

Plan to have a committee designated solely to medical trade show sales leads

Follow-up with your medical trade show sales and traffic to find out what worked, what didn't and what needs to change or stay the same. This can be done in a company meeting, with surveys or ask for notes to be turned in from those who attended and worked the booth.

I recommend: Advanced Business Calls is a call service company offering live or automated follow-up calls for your trade show leads. They have experience in all industries, including medical and get proved results. Ink-A-Note is a program you can utilize to send handwritten notes to everyone on your lead list from the show for a personal touch sure to impress.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best medical trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.