You can hire consultants to provide men's clothing trade show services. On the other hand, you can save a lot of money to apply toward your men's clothing trade show design if you do it yourself. With a little bit of planning, you should be able to put together a great men's clothing tradeshow display.

The first and most important item to consider as you plan your men's clothing trade show exhibit is what clothing to showcase. Pick an overall theme and try to stick with it. Also remember to do the following:

1. Keep your men's clothing trade show setup as uncluttered as possible.

2. Make the exhibit design as lightweight and easily portable as possible.

3. Keep the cost of your men's clothing trade show exhibit within your budget.

Action Steps
The best contacts and resources to help you get it done

Set up the perimeter of your men's clothing portable trade show exhibit

Since you probably want to hang clothing for display, you'll need heavier equipment that can support the weight. Truss systems are good options. Another good option is slatwalls. Both display systems allow you to be flexible from one trade show to the next.

I recommend: Use one of the truss systems at The TradeShow Display Store as your men's clothing trade show display case. Utilize slatwalls and their accompanying clothing hangers for your men's clothing trade show display board. You can find this equipment at Displays2Go. If you use slatwalls, they need to have support from a wall or their own freestanding module.

Choose mannequins and hanging displays for your men's clothing trade show exhibit

Depending on how many clothing items you have to display, you may want to consider men's clothing trade show rentals for your mannequins and hanging display pieces. If shipping and handling the clothing items for your men's clothing trade show booth is not a problem, you can easily set up your men's clothing tradeshow display to look like a small store.

I recommend: Robert Ham Store Fixtures is a good place to find male mannequins for your men's clothing trade show booth. Specialty Store Services has a large selection of clothing racks suitable for a men's clothing tradeshow display.

Entice visitors to your men's clothing trade show exhibit with gifts

Brand your company's name on some item of men's clothing. Give samples to each customer who stops by your booth and leaves a name, email and mailing address, and phone number. Alternatively, create a gift for a door prize. Make the most of this opportunity to build your customer base.

I recommend: Prepare a gift basket full of ties or other men's wear to give as a door prize. You can find wholesale baskets and supplies at The Lucky Clover Trading Co.. Overture Premiums & Promotions has a large selection of hats you can use as gifts to entice customers to your men's clothing trade show display. As they walk away wearing one of your hats, other potential customers may want to visit your booth.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  As you prepare your men's clothing trade show exhibit, try to pack as efficiently as possible. Your display boards and other equipment should have their own carrying cases. If possible, purchase cases with wheels to facilitate moving heavier equipment in and out of the exhibit hall.