Military trade shows bring weapons and equipment manufacturers, defense contractors, government officials and retailers together in a single location to share information about the latest industry products and services. Participating in trade shows can help you expand your customer list and introduce new product lines to your existing customers.

Exhibiting at a military trade show requires careful planning and creative design. Trade show professionals can help you with all aspects of a preparing for your next military trade show, allowing you to focus on other business activities.

When preparing for military trade shows, consider the following:

1. Make arrangements to exhibit at military trade shows.

2. Get military trade show advice from professional consultants.

3. Partner with professionals who can take care of all military trade show services.

Action Steps
The best contacts and resources to help you get it done

Find a military trade show at which to exhibit your products and services

Military trade shows allow defense industry manufacturers and retailers to exchange information about new products and services. Exhibiting your business' products or services will help you attract new clients.

I recommend: The Military Logistics Summit unites senior-level decision makers from the United States Government and other big players in the industry. The exposition focuses on networking and information sharing. The AUSA (Association of the United States Army) Annual Meeting & Exposition brings together active duty and reserve soldiers and civilians to share information about the US Army. View the exhibitor services manual to find out more about displaying at the convention.

Work with a consultant to plan your military trade show exhibition

A consulting firm acts as your military trade show guide. These companies can help you plan every aspect of your trade show display to set your booth apart from the competition. An investment in a good plan will ultimately pay for itself.

I recommend: Trade Show Consulting specializes in customized corporate event planning and management. The company also features Booth Camp, a comprehensive trade show booth training program. Sextant Communications, a multi-dimensional marketing consulting company, offers a complete range of exhibit planning services to help you plan for your next military trade show. Complete an online form to find out how their services can benefit you.

Hire professionals to create and set up your military trade show display

Professionals who specialize in trade show services can save you time by managing all of the details for your military trade show. Partnering with trade show service providers will help your display attract more customers. Some companies also offer event staffing--good news if you're short on help.

I recommend: Trade Show Solution Center offers a large variety of displays and accessories for sale or rent. The company has solutions for both indoor and outdoor exhibits. Elite Show Services can help you with all of your military trade show equipment and installation needs. They also provide support services during the trade show so you never have to leave your booth.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  A military tradeshow usually produces a military trade show directory. Purchasing advertisement space in the directory is a good way to draw attendees' attention to your exhibit.