Mining trade shows offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make direct sales at mining tradeshows and gain valued customers. Through mining trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Mining trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one mining trade show in your annual marketing budget. Check with a mining trade show directory to find which mining trade show information will be the most beneficial and then go and make a great showing. There are a number of ways you can participate successfully in mining tradeshows.

1. Hire a consultant to help you sort through mining trade show advice

2. Set up an eye-catching booth for the mining trade show

3. Make a lasting impression at mining trade shows

Action Steps
The best contacts and resources to help you get it done

Investigate a mining trade show guide

Mining trade show consultants can steer you in the right direction to reach your potential customers. They can explore a mining trade show guide to help you find the best place to get a return on your investment, get you in the right mining trade show directory and assist in your strategic planning for the event.

I recommend: Mining Media publishes directories and offers consulting services as well as puts on its own set of mining trade shows in which you can participate. Subscribe to their newsletters to keep updated on the scene. BC Gold is a full-service mining consulting firm that can direct you to the best mining trade show information and provide extensive mining trade show advice.

Make the most of your mining trade show information

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in a smart looking exhibit space that emphasizes your image. Find the best mining tradeshows through your industry associations.

I recommend: The National Mining Association holds an annual trade show and convention that could be a good place to show off your products and services. Keep up with events that affect your industry through the National Coal Transportation Association.

Send your message home from the mining tradeshow

Promotional products, giveaways and ad specialties are the mainstay of the trade show circuit. They are expected and appreciated by attendants. Give your booth visitors a unique item that will be used to keep your name in front of them long after they leave the mining trade show. Stand out at the industry tradeshows.

I recommend: Use your handouts to be remembered at the National Stone, Sand & Gravel Association tradeshows and conventions. Members of the Society for Mining, Metallurgy & Exploration know where all the hot events are through the association website and newsletters.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Attend mining tradeshows or send key employees to check them out before you make any decisions about which ones will benefit your organization.