Motorcycle trade shows can be fun for the public and big business for attendees, but if you want to pull off a successful motorcycle trade show, you have to plan ahead. Start off by evaluating the amount of space you need for your motorcycle trade show display. In addition to your square footage requirements and location preferences within the motorcycle tradeshow space, ask about access to electricity, broadband and water as your needs require.

Secondly, set up your motorcycle trade show display so your newest and most eye-catching products are highlighted to drive traffic to your booth. Finally, ask for motorcycle trade show advice from colleagues who are experienced in the field.

1. Rent trade show equipment for your motorcycle trade show.

2. Buy motorcycle trade show booth equipment and products.

3. Hire professionals to provide motorcycle trade show services.

Action Steps
The best contacts and resources to help you get it done

Go to big shows and get your motorcycle tradeshows equipment from rental companies

If you don't plan to attend many tradeshows, you may want to rent rather than buy. You can rent anything from a full pop-up trade show booth to video displays to showcase your products. Choose rental agencies that have a solid professional reputation and experience in the trade show industry. If you're only going to a show or two a year, pick the big ones.

I recommend: The mother of all bike shows is Bike Week in Daytona, a 10-day-long motorcycle extravaganza; if you only go to one show, this is the one. Once there, ExhibitDeal has many displays for rent, including square pop-up displays. Rentfusion offers video and computer displays for rent to bring the latest information to your trade show exhibit.

Find shows in your area and purchase high quality motorcycle trade show equipment

Weigh the costs and benefits of purchasing the equipment you need to attend motorcycle trade shows across the country. From full trade show booths to panels, purchasing the stands and equipment you need -- rather than renting them for each trade show -- may save you money in the long run.

I recommend: The LA Calendar Motorcycle Show happens every July and draws thousands of spectators and hundreds of exhibitors. To find more motorcycle shows in your area, go to Expocentral.com. Consider displaying your bikes on lifts from J&P Cycles. TradeShowDisplayDepot.com has dozens of trade show booth options for you to choose from so you can create the perfect exhibit to enhance your products.

Turn the motorcycle trade show planning over to the professionals

Avoid the time and stress of planning your trade show and trust a reputable trade show planner to guide you through the process. A qualified professional will pull everything together in a professional manner and make sure nothing slips through the cracks.

I recommend: Revolution Motorcycle Marketing specializes in motorcycle-related marketing. AbsolutExpo will take care of all the details for you, designing the perfect trade show event for your business needs. ExpoMarketing Group is a full-service event planning company that handles everything from corporate events to trade shows, making it the perfect partner to help you with your trade show preparation.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Put together a notebook to collect information about your motorcycle trade show preparation. Include price lists, schedules and fliers in the book so all of your motorcycle trade show information is in one location, thus creating your own motorcycle trade show guide or motorcycle trade show directory.