Unlike e-mail, print advertising and Internet marketing, a multimedia services trade show exhibit allows face-to-face contact between the business owner and prospective client. Participating in a multimedia services trade show is a great way for business owners to show off their creative use of audio, video, streaming and broadband media.

Setting up a multimedia services trade show display board can help business owners generate leads and sales, gain more notoriety and promote products and services. Consider the following tips to help you take full advantage of the benefits of a multimedia services tradeshow display.

1. Plan your multimedia services trade show display promotions.

2. Showcase your creativity with a unique multimedia services trade show exhibit.

3. Don’t forget multimedia services tradeshow giveaways.

Action Steps
The best contacts and resources to help you get it done

Plan your multimedia services trade show display

A trade show is a forum in which business owners can interact one-on-one with prospective buyers and strategically display a sampling of their products and services. While it's a good idea to display a range of multimedia services tradeshow marketing materials, avoid showcasing too many items to prevent your exhibit from looking cluttered and disorganized.

I recommend: Consider showcasing your range of multimedia services with banner stands from Showstopper Exhibits, a company that sells a range of trade show display options. Renting a flat panel monitor from Presentation Rentals to display your multimedia services trade shows advertising materials may also be a unique way to showcase your services.

Be creative with your multimedia services display board

Creativity is important in differentiating your multimedia trade show display from competitors. Be sure to avoid clutter by leveraging your usage of display items. It's also a good idea to consider purchasing or renting a multimedia services portable trade show exhibit that can be easily set-up and used multiple times.

I recommend: Engage your audience by using an interactive kiosk from Kiosks4Rent to demonstrate how your company’s multimedia services work. For display tables and other multimedia services trade show rentals, check out products offered by Displayit.

Draw attention to your multimedia services trade show booth

Try hosting a raffle or prize wheel contest to help increase multimedia services trade show booth traffic. It's also a good idea to stock up on small items that all booth visitors can take to remember your company. Be sure to place the giveaways in a location that draws people to your multimedia services trade show exhibit.

I recommend: Siegel Display Products offers a range of prize wheels and other fun trade show supplies. Graffiti Graphics is a T-shirt screen printing company that can place your company logo on T-shirts, mugs, calendars and thousands of other products that can be used for multimedia services tradeshow promotions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Setting up a display can be a great deal of work. If you have limited staff, you may consider looking online for firms that provide a range of multimedia services trade show services such as staffing to assist with multimedia services trade show setup, take down and a variety of other onsite activities.