Taking time to plan a concise and targeted multimedia services trade show marketing plan will help you take full advantage of the opportunity of turning trade show leads into multimedia services trade show sales. Participating in a multimedia services trade show is a great way for business owners to show off their creative use of audio, video, streaming and broadband media.

Participating in a trade show can help businesses increase sales and profits. But participation is not enough. To achieve a return on your trade show investment, it is important to plan early and create a reasonable budget and multimedia services trade show marketing plan. Consider the following tips to help you increase multimedia services trade show traffic.

1. Create a concise multimedia services trade show marketing plan.

2. Start your multimedia services tradeshow promotions well in advance.

3. Don’t forget multimedia services tradeshow giveaways.

Action Steps
The best contacts and resources to help you get it done

Implement a multimedia services trade show marketing plan

Proper planning and budgeting is a must when participating in trade shows. While it's a good idea to display a range of multimedia services tradeshow marketing materials, avoid showcasing too many items to prevent your exhibit from looking cluttered and disorganized.

I recommend: Consider showcasing your range of multimedia services with banner stands from Showstopper Exhibits, a company that sells a range of trade show display options. Renting a flat panel monitor from Presentation Rentals to display your multimedia services trade shows advertising materials may also be a unique way to showcase your services.

Spread the word with multimedia services trade show promotions

Once you decide to participate in a trade show it is important that you use multimedia services tradeshow marketing materials to get the word. Your multimedia services trade show marketing plan should include strategies to promote your participation before, during and after the trade show.

I recommend: To promote your participation, consider partnering with an advertising firm such as TradeShows Plus!, a firm that specializes in trade show marketing strategies. During the trade show, engage your audience by using an interactive kiosk from Kiosks4Rent to demonstrate how your company’s multimedia services work.

Draw attention with multimedia services trade show giveaways

Be creative by putting your company name and logo on nonconventional items. Multimedia services tradeshow giveaways are a great way to get your company name out to the public. Hosting a raffle or prize wheel contest is also a great way to distribute multimedia services trade show giveaways.

I recommend: Graffiti Graphics is a T-shirt screen printing company that can place your company logo on T-shirts, mugs, calendars and thousands of other products that can be used for multimedia services tradeshow promotions. Siegel Display Products offers a range of prize wheels and other fun trade show supplies.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Multimedia services tradeshow follow-up is a crucial step in turning leads into actual sales. Be sure to promptly follow-up with phone calls, emails and other multimedia services tradeshows advertising materials.