Nursing trade shows offer great opportunities to get your name out and to make additional contacts that could turn into a job or additional sales. Many companies even make direct sales at a nursing trade show and gain valued employees and customers. Through nursing trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Nursing trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one nursing tradeshow in your annual marketing budget or during your career search. Check with a nursing trade show directory to find which nursing trade show information will be the most beneficial and then go and make a great showing. There are a number of ways you can participate successfully in nursing tradeshows.

1. Hire a consultant to help you sort through nursing trade show advice

2. Find enthusiastic employees at a nursing tradeshow

3. Get a career bump with a nursing trade show directory

Action Steps
The best contacts and resources to help you get it done

Investigate a nursing trade show guide

Nursing trade show consultants can steer you in the right direction to reach your potential customers, whether they are potential employees or prospective clients They can explore a nursing trade show guide to help you find the best place to get the most return on your investment, get you in the right nursing trade show directory and assist in your strategic planning for the event.

I recommend: Savvy is a consulting firm with extensive experience in the medical industry serving clients in a variety of capacities, including trade show management. Sycamore Asset Management can be a useful resource if you are involved in assisted-care nursing and will be going to a nursing trade show to find employees or customers.

Look for staff at nursing trade shows

Men and women who take the initiative to attend a nursing trade show to seek employment opportunities already show a level of commitment that is desirable to any employer. Look for enthusiastic prospects who are eager to talk and find out about your facility and what they can bring to your organization. They should be carrying resumes with them.

I recommend: Advance holds nursing trade show jobfairs all over the country. Sign up for their mailing list so you’ll know when one is coming to an area near you. Nurse Zone is well-recognized for its nursing trade shows and the wealth of potential candidates who show up at the events.

Land a job through a nursing trade show guide

Most nursing trade shows do not charge an admission to visitors. Instead, the exhibitors pay a fee to have a booth at the show. Most nursing trade shows attract staffing agencies and other institutions that are looking for nursing staff. Bring a resume and prepare to talk to potential employers when you attend a nursing trade show.

I recommend: If you’re looking for advancement to a premier facility, follow the trade show events set up all over the country by the Cleveland Clinic and attend one. Maxim is a medical staffing firm that sets up a booth at many nursing trade shows nationwide to meet and explore career opportunities with potential nursing staff.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Whether you are looking for a job or an employee at a nursing tradeshow, have a 60-second intro prepared in case there are a lot of attendees and you don't get as much face time with the prospect as you'd like. Make your intro interesting and upbeat.