Exhibiting at an ocean science trade show is a cost-effective way to promote your business. Ocean science trade shows cover all areas of the industry including coastal protection, pollution, diving services, and survey and hydrography equipment. Other aspects of ocean science tradeshows cover essential technology for collecting ocean data. Ocean science trade shows are also an opportunity for scientists to present their research.

If your business sells products to oceanographers and hydrologists, an ocean science trade show is a good way to meet potential customers or introduce a new product. Use ocean science trade show services to create an interactive experience for you customers. If you capture their interest at the trade show they will remember your company.

1. Select the right ocean science tradeshow for your business goals.
   
2. Make an eye-catching display booth that will attract your customers.
3. Get customers to attend your booth with pre trade show advertising.
   

Action Steps
The best contacts and resources to help you get it done

Find an ocean science tradeshow

Because there are many trade shows to consider, you'll need to gather your ocean trade show information well in advance. Determine what your budget is, where you want to travel, what size tradeshow you want to exhibit at and what your business goals are. If you want to market a product toward marine technology, find a technical ocean science trade show.

I recommend: Oceanology International is the largest ocean technology tradeshow and conference in the industry. You'll meet scientists, engineers and management professionals that you can market your product to, as well as gather ocean science information. The Ocean Technology Expo is a well-attended ocean science trade show that has over 100 booth displays and international exhibitors. Trade Show Week is a comprehensive trade show directory, and includes a worldwide ocean science trade show directory.

Create an eye-catching display booth for the ocean science trade show

It's important to create a display that will stand out at the ocean science trade show. Guide your decisions with the help of professional services trade show display providers. Pop-up displays and banner stands are great tools to display your company's logo and product services.

I recommend: Impact Displays carries high quality pop-up displays, including the affordable Super Econo pop-up and the high-end Pro Tech pop-up display, a real attention getter. Banner Stands To Go carries teardrop, outdoor and retractable banner stands. You can also upload your own graphics to create the banner stand.

Market your business before the ocean science trade show

Let your ocean science customers know what you are planning for the trade show. You'll want to send out emails and direct mail brochures with the event information, of course, but you should also offer incentives and giveaways to entice customers to your booth. Find out which oceanographers and ocean scientists will be attending the exhibit and offer special incentives for them to stop by your exhibit.

I recommend: ExpoMarketing offers customized tradeshow marketing services, including a design team that works closely with you to create your exhibit, while Epromos has a variety of ocean science promotional giveaways. To advertise your attendance at an ocean science trade show, take out an ad in Ocean News & Technology, which is delivered to ocean science professionals in both digital and print formats.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Research the important oceanographers and ocean scientists who are scheduled to be at the ocean science tradeshow you attend. If your service or product is linked to their work, extend a personal invitation to your booth--and let them know what your business can do for them.