Oil trade shows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at an oil tradeshow you’ll have the opportunity to be featured in an oil trade show guide and exhibit your company’s features and benefits with oil trade show services.

Exhibitors in the oil trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best oil trade show advice and make a positive impression with your oil trade show booth. Make oil tradeshows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of oil trade show services

2. Show your business strengths in the oil trade show guide

3. Find an oil trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize oil trade show advice

The staff at meeting halls and convention centers will assist you in setting up your booth at the next oil trade show that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: Get a booth at the annual trade show sponsored by the National Association of Oil Heating Service Managers to meet a good number of potential customers. The Pacific Oil Conference is devoted to serving both the wholesale and retail side of the industry, increasing the number of attendees.

Get all the exposure you can with oil trade show information

Advertise in the oil trade show guide to increase your exposure with attendees. Register early for oil tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: GITA is a global conference and trade show for the gas and oil industry that can put you in touch with hundreds of industry professionals. The Offshore Technology Conference brings together professionals from more than 100 countries to its trade show and convention.

Look for popular oil tradeshows

While you can't attend every oil trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: Members of the Independent Petroleum Association of America stay informed of upcoming meetings and tradeshows. The Association of Petroleum Industries offers a number of tradeshows and conventions where you can showcase your company.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at oil tradeshows with employees who are good at talking to people and can recognize potential sales opportunities.