Exciting Internet marketing trade show marketing will direct the attention of passers-by to your company's trade show booth. Trade shows provide the opportunity for you to meet new people within your industry and make potential clients aware of the search engine optimization, email newsletter, web site design or other Internet marketing products and services you provide. By exhibiting at trade shows, you can establish your brand name, promote your business, create leads and increase sales.

Without effective marketing strategies, people won’t be interested in your booth and, therefore, won’t come by to see what your business has to offer. Without customers, your business won’t be able to grow. Keep the following tips in mind as you plan your online marketing trade show marketing strategy:

1. Using online marketing trade show giveaways and prizes in a creative way will attract potential customers and investors to your booth.

2. Online marketing trade show promotions provide name recognition for your business.

3. Following up with all Internet marketing trade show sales leads will help grow your business.

Action Steps
The best contacts and resources to help you get it done

Attract customers with Internet marketing trade shows advertising

Banners, signs and graphics are very important to drawing individuals to your booth. Additionally, you can use fun gamelike items to attract their attention, such as slot machines, cash cubes and prize wheels. Providing the opportunity for individuals to win prizes without obligation means more traffic to your booth. It also means that those people are likely to check out what you have to offer while they're there.

I recommend: Consider using a balloon artist, such as Dale Obrochta, to attract more attention to your booth. Visit Fast Signs for custom-designed banners to hang with your exhibit.

Help people remember your business with Internet marketing trade show giveaways

Many people consider promotional items part of the trade show experience. They like to receive free stuff. Keep it simple with items such as pens, stress balls, stationary or duffle bags with your company's logo. These items draw potential customers to your booth because they're free. Just remember that any promotional items you provide must include your business name and contact information. The whole idea is that, once individuals go home, the next time they use your pen they'll remember your business and possibly even give you a call.

I recommend: Gimmees.com's top-selling Internet marketing trade show promotions products include T-shirts, portfolios and mugs. If you’re interested in discount promotional items, visit Allsorts.

Create a team to follow-up on Internet marketing trade show marketing sales leads

While you're at the trade show, you will take contact information from potential clients that may not want to purchase your service immediately but see it as possibility in the future. Once you get back to the office, an Internet marketing tradeshow follow-up task force is essential. Assemble a team of employees whose purpose is to contact the online marketing trade show sales leads you acquired at the trade shows and present the sales pitch again. Also, send out regular emails to keep potential clients interested.

I recommend: Use the sales lead follow-up worksheet provided by JustSell.com to help plan your follow-up process. Consider purchasing sales leads management software offered by Leadtrack, as you examine its trade show sales leads generation and follow-up tips.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be sure that you don't overwhelm your booth with Internet marketing trade shows advertising such as attractions and promotional items. While these initial steps to attracting traffic are important, the essential element of your booth should be the information you provide potential customers about the products and services your business provides.