Paint trade show services are available that can assist you in choosing the best paint trade show exhibit for your needs. Look for plastic coverings to protect the floor if you use paint products in the booth. You'll be talking to purchasing agents, decorators and designers as well as other vendors so you'll want to make sure your products are displayed as beautifully as possible.

There are a number of ways you can get a great response with your paint trade show exhibit. For example, offer special paint sales at your exhibit with signs and posters that show off your best products. Your paint trade show design needs to be unique to stand above the fray. Look for a paint trade show booth that is interactive, allowing guests to use your paint supplies in some way.

1. Find the best shows for your paint trade show display.
2. Make a statement with a paint trade show design that gets you new customers.
3. Use professional organizations to keep track of the latest paint tradeshow events and news.

Action Steps
The best contacts and resources to help you get it done

Find the right show for your paint trade show design and display

Industry associations provide numerous opportunities to make a statement with your paint trade show booth while you build your business. Get on the program of the convention to get additional exposure and make sure that your paint tradeshow display is placed in a prominent location on the trade show floor.

I recommend: Stand out with a great exhibit at the tradeshows and conferences sponsored by the Paint and Decorating Retailers Association. Also consider the Construct Show, which attracts thousands of attendees looking for building services and products. R. T. Vanderbilt maintains a list of paint trade shows for more ideas of where to exhibit.

Look for assistance with your paint trade show display board and booth

You can have a paint trade show display case custom-made for your business that will stand out and attract visitors. Look for professional tradeshow services to design, build and set up your booth at the shows, and use paint trade show rentals and exhibit services that will make sure your paint tradeshow display is delivered in a timely manner and set up with care.

I recommend: Consider one of the custom exhibit booths, such as the Paint 'n Pause booth, created for paint companies by Exhibits Northwest. Utilize the services of Reed New Exhibitors, the agency recommended by the Paint & Decorating Retailers Association for its annual trade show. Alternately, consider a custom designer, such as Exhibit and Tradeshow Consultants, that has the experience to bring your booth to life to show off the color that your paint provides.

Join professional organizations so you know the best place to display your paint trade show exhibit

You typically only have three days to make a big splash at tradeshows, so you gear your paint trade show booth to the potential clients you want to attract. If you keep up with professional organizations, you'll have insider information about upcoming events and industry innovations that you can then incorporate into your paint trade show setup.

I recommend: The National Paint and Coatings Association is a professional organization that lists events on its website and provides the latest paint industry news that can help you make the most out of the trade shows you attend. There are a number of paint-related events in which you can participate thorough the Alliance for Polyurethane Industry, and you can also keep up with industry news at its website.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find audio equipment for your paint trade show booth to hold regular drawings for free services or products to get visitors to stop and fill out an entry form and gather when you do the drawings.