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Guide to Pet Trade Show

Showcase your pet products at pet trade shows to build your business

By Rachel Davy, Writer/Editor

Exhibiting at pet tradeshows is a great way to get your products seen by more people than by only selling your items from a primary store location. Initially, you will need to invest money to get set up, however, you can quickly make whatever you invest back and more as you travel across country selling your pet products at pet trade shows.

Before attending a pet tradeshow, here are some things for you to consider:

1. Use a pet trade show directory to find the locations and dates of trade shows.

2. Get pet trade show information on booths.

3. Buy display cases and other booth accessories to maximize your merchandise for pet trade shows.

Action Steps
The best contacts and resources to help you get it done


Find ideal locations by using a pet trade show guide

Planning out you event calendar for the year is important in order to hit the best pet trade shows booths for your business. There are online sources where you can sign up to get dates and locations of trade show events, along with pet trade show services such as hotel accommodations and other information for trade show exhibitors.

I recommend: Visit World Wide Pet Industry Association to find listings of pet tradeshows. It also provides pet trade show advice to its members about how to set up a successful trade show. Go to PetProductNews.com to find locations of pet trade shows listings so that you can plan your schedule and make hotel reservations.

Get information about setting up a pet tradeshow booth and promoting your business

It's important to set up your pet trade show booth in the most appealing way possible. This will help draw people to your booth. Once visitors are there, help them remember your company long after the pet tradeshow is over with promotional giveaway items.

I recommend: Become a member of the American Pet Products Association to get information and pet trade show advice as well as pet products advice. This organization also holds the largest pet trade show event in the world, the Global Pet Expo. Order pet trade show giveaway items from Branders.com. This company creates dog bones, leashes and a full line of pet giveaway items to help make your pet trade show booth a success.

Purchase display cases and other pet trade show accessories for your booth

The ability to display your merchandise at a pet trade show in an attractive setting that draws customers and clients to your products is vital the success of your business. Buy a tabletop display to showcase pet product information and pet product samples. Larger units such as pop-up or modular displays can be custom made with your pet products business logo imprinted on them.

I recommend: Buy a tabletop display unit from Flexi Display Marketing. This company offers many kinds of tabletop displays that you can customize to fit your pet products business needs. Find a trade show display unit from the wide variety of available options from TradeShowDisplayDepot.com.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Displaying your pet products at pet trade shows is a great way to get your business seen by industry representatives, so be sure to have plenty of stock on hand while you're traveling.
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Pet Trade Show

Showcase your pet products at pet trade shows to build your business.
Exhibiting at pet tradeshows is a great way to get your products seen by more people than by only selling your items from a primary store location. Initially, you will need to invest money to get set up, however, you can quickly make whatever you invest back and more as you travel across country selling your pet products at pet trade shows.Before attending a pet tradeshow, here are some things for you to consider:1. Use a pet ... Read more