Pharma trade shows are perfect venues to reach a multitude of customers, potential clients and other vendors in one place. With an eye-catching and unique booth you can use the pharmaceuticals tradeshow to make an impression while you develop additional trade relationships. Through a pharma trade show guide you can find the best regional and national marketing trade shows where you’ll likely get the most business.

Pharma trade show services abound that can assist you in setting up a memorable pharmaceuticals trade show booth. Interactive displays and audiovisual components in the booth will set you above the other exhibitors and attract visitors to your exhibit. Shoot for a good spot on the trade show floor and get well positioned in the pharmaceuticals trade show directory to make the most of the experience. There is wealth of pharma trade show information that can help you to get a good return on your investment.

1. Get pharma trade show information through industry associations

2. Make yourself memorable at pharmaceuticals trade shows

3. Use new technology in your pharmaceuticals tradeshow exhibit

Action Steps
The best contacts and resources to help you get it done

Plug into pharma trade show information

While you are reading pharmaceutical magazines and newsletters to stay on top of industry trends and changes, keep an eye out for a pharma trade show guide that gives you a list of upcoming pharmaceuticals tradeshows. Get on email lists and mailings for the shows so that you can take advantage of early registration.

I recommend: Stay in touch with current pharma trade shows through the International Federation of Pharmaceutical Manufacturers and Associations. You’ll be involved in trade shows internationally through this organization. The American Pharmacists Association is dedicated to keeping members informed of news and events they can participate in.

Make the most of pharma trade show services

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Use banners and promotional items to give the trade show attendees a reason to stop and spend time at your booth. Make sure your name and contact information is imprinted on anything you hand out at pharmaceuticals trade shows.

I recommend: Use the services of Idea Pharma to integrate your trade show marketing into your overall marketing plan. Find industry contacts through the tradeshow sponsored by the American Council of Independent Laboratories.

Utilize new pharmaceuticals trade show services

With all the advances in the pharmaceuticals industry, you should take advantage of new, exciting electronics to show your potential clients that you are among the industry leaders. Between audiovisual platforms and interactive displays, you can stand out at any pharmaceuticals tradeshow.

I recommend: Expos4Products is a full-service audiovisual rental company and also can help you choose the right AV for your booth with its consulting services. You can rent a Smart Booth at the industry’s leading trade show, Interphex. Registrants have the opportunity to check rent equipment from the show promoters.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make a small investment and find pharmaceuticals tradeshow giveaways with your name and logo imprinted on them, such as pill boxes and band-aids.