The key to a successful campaign is to make your pharma trade show design and exhibit eye-catching. Pharmaceutical trade show displays are plentiful at these exhibits, with many businesses competing for customers. Research studies have shown that a trade show display has about three seconds to catch the customers' attention and send a message. Make sure your display booth is attention grabbing and stands out from the competition.

While making the design pleasing to the eyes, your pharmaceuticals trade show exhibit must adhere to the rules of the trade show you attend. Most trade shows have similar rules concerning exhibits, but you need to check before you design your exhibit. Additionally, before you create your pharma trade show exhibit, there are few items to consider:

1. Showcase your company with a pharma trade show booth.

2. Create your own pharmaceuticals trade show design, and customize your exhibit.

3. Use industry publications to assist with your pharmaceuticals trade show setup.

Action Steps
The best contacts and resources to help you get it done

Highlight your pharma trade show booth with the best features

If you're trying to reach either consumers or other businesses, pharma trade show information can direct you to the best way to reach potential customers. Rent or buy your own pharma tradeshow display and consider changing parts of it depending upon the trade show you attend. Locate the right pharma trade shows, and consider setting up a pharma portable trade show exhibit to get the most out of your investment.

I recommend: DDA Medical designs trade show graphics that can make your booth stand out at the pharma trade show. Consider attending the yearly conference hosted by the Academy of Managed Care Pharmacy.

Customize your own pharmaceuticals trade show exhibit

Consider using promotional items to hand out to potential customers. Customize your booth by taking the time to research what customers want to see and hear about your services. With personalized equipment, you eliminate the risk of having the same booth as your peers. Show your unique business opportunities through your pharma trade show display.

I recommend: Find pharmaceutical-related promotional items at ePromos to hand out at the pharma trade show. Choose from almost 200 promotional products at Identity-Links, where it can custom-print your company's logo on any of its pharma items.

Locate publications to showcase your pharma trade show exhibit

Stay in contact with potential markets that can provide opportunities to participate in trade shows and seminars. These could be profitable to your company. Since it's an ever-changing industry, look for tips and advice in pharmaceutical industry publications that serve your specialty.

I recommend: Rodman Publishing's Contract Pharma is a publication where you can find numerous conferences, trade shows and summits based on everything pharmaceutical. You can also look through previous issues to help build the perfect exhibit. Look into World Pharma Network to assist with questions you may have about your target audience. This can help you cater your trade show booth to the best of your ability.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  While the pharmaceuticals tradeshow display board and exhibit are important, the people that run the exhibit are who sell the products. Don't forget to promote the products to attract the necessary foot traffic.