Some of the most successful tactics used by pharma trade show exhibitors are pharma tradeshow giveaways, solid pharma trade shows advertising and diligent follow-up techniques that lead to pharma trade show sales and relationships. Understand pharma trade show marketing to increase pharma trade show traffic, increase sales and generate a high interest in your business.

Utilize pharma tradeshow promotions and be diligent with pharma tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful pharma tradeshow marketing plan, you should:

1. Consider the pharma trade shows advertising options you have and will utilize.

2. Plan for a variety of pharma tradeshow giveaways and promotions for fun.

3. Create a pharma trade show sales follow-up plan for appreciation and planning for the next year.

Action Steps
The best contacts and resources to help you get it done

Create a pharma tradeshows advertising plan for the best exposure

Use pharma tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your pharma trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the pharmaceuticals industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: The Pharmaceutical Strategic Alliance Conference is designed to allow those in the pharma industry to share ideas and network. The ASCP hosts an annual Senior Care Pharmacy Conference and Expo dedicated to the pharmaceutical information involving the senior care industry.

Stock up on pharmaceuticals tradeshow promotions to create an atmosphere of fun

Schedule regular pharma trade show giveaways and pharma tradeshow promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on pharmaceuticals industry news.

I recommend: Motivators is a promotional products company offers a wide array of products for use in the health care trade show circuit. Many items are priced under one dollar a piece, to make it affordable. ePromos offers promotional items popular with pharma companies attending trade shows, like mint containers and pens.

Plan to have a committee designated solely to pharma trade show sales leads

Follow-up with your pharma trade show sales and traffic to find out what worked, what didn't and what needs to change or stay the same. This can be done in a company meeting, with surveys or ask for notes to be turned in from those who attended and worked the booth.

I recommend: Mail Responder Pro is an innovative system to help your company with post-show follow-ups and sales calls or mailings. This system allows for scripting, contact organization, newsletter production and mailings and more. Stoked Direct specializes in taking the leads you have and creating a direct mail and Internet tracking approach to increase sales and company exposure to those leads.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best pharmaceuticals trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.