How you market your trade show greatly affects your plumbing trade show sales. Marketing for a plumbing trade show means getting potential clients interested enough to stop by your booth. Some of your marketing is done before the show, while other plumbing trade show promotions happen during the show.

Whether your product is toilets, drinking fountains or water heaters, focus your plumbing tradeshow marketing on private and industrial clients. When doing plumbing trade shows advertising, getting your company name out is the key factor.

1. Add any tradeshow information to your business website. This reaches clients from all over the world, and lets customers know you have cutting-edge products.

2. Plan a demonstration at the show. One way to get buyers to your booth is to provide a demo that leaves them wanting to know more about your company.

3. Come up with an idea that makes plumbing tradeshow follow-up easier. Give buyers a questionnaire to fill out or have them drop their business cards in a fish bowl for a drawing. Use all gathered information to send direct mail or make phone calls.

Action Steps
The best contacts and resources to help you get it done

Order plumbing tradeshow giveaways for all potential clients

Plumbing trade show giveaways let people remember your business when they pull out their trinkets and prizes. Plumbing giveaways can be tricky, but if you want to go beyond pens and calendars, add a little humor to your giveaways.

I recommend: Place an order with Carlberg Design and have custom printed toilet paper available for prospective buyers. Order a handful of plumber crack shirts from Zazzle.com and use them for raffle giveaways or as a door prize.

Create questionnaires for plumbing tradeshow follow-up

Provide simple questionnaires for buyers to fill out with their name and contact information. Include a few questions that give you a better idea of their plumbing needs. Have them put the questionnaires in a bowl and draw a couple names out for a prize. Use the contact information to follow-up after the tradeshow.

I recommend: Get a free trial issue of survey creation software from Vanguard Software Corporation. Buy glass bowls wholesale from Concord Enterprises and have extra bowls available in case of an emergency.

Send direct mail as part of your plumbing tradeshow promotions

You can send direct mail before or after the tradeshow. Sending it before the tradeshow is a way to get appointments set-up and get your name out there. Sending it after the show is a way to follow-up by setting appointments, offering special services or just reminding people about your business.

I recommend: Create a direct mail campaign using the USPS customized direct mailing products. Get a quote for a direct mail campaign from U.S. Mailing House, and they'll create and ship your mail for you.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Choose banners and posters that emphasize why buyers should purchase your product. Provide pie charts and other statistical information that compares your product to others on the market. If buyers know there's educational information to be had at your booth and not just a sales pitch, you will peak their interest.