Presentation trade shows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at a presentation tradeshow you’ll have the opportunity to be featured in a presentation trade show guide and exhibit your company’s features and benefits.

Exhibitors in the presentation trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best presentation trade show advice and make a positive impression with your presentation tradeshow booth. Make presentation trade shows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of presentation trade show services

2. Show your business strengths in the presentation trade show guide

3. Find a presentation trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize presentation trade show information

The staff at meeting halls and convention centers will assist you in setting up your booth at the next presentation tradeshow that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: The American Marketing Association holds regular trade shows for professional presenters and other marketing experts. Members of the Interactive Advertising Bureau are in-touch with all the hot trade shows that attract presentation companies around the country.

Get all the exposure you can with presentation trade show information

Advertise in the presentation trade show directory to increase your exposure with attendees. Register early for presentation tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: Show off your interactive and tech displays and presentations at one of the many Ad Tech trade shows throughout the country. You’ve got to be at InfoComm if your presentation business includes electronic delivery systems in any way.

Look for popular presentation tradeshows

While you can't attend every presentation trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: Graph Expo is a great place for professionals to find clients interested in print presentation products and services. The Specialty Printing & Imaging Expo is a great place to showcase your latest presentation products and services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at presentation tradeshows with employees who are good at talking to people and can recognize potential sales opportunities.