Your presentation trade show exhibit is an essential part of your trade show success. The presentation tradeshow exhibit you display is what will draw clients and investors to your booth. A smartly designed exhibit will cause individuals to want more information about the products and services your business provides.

Trade shows provide a great opportunity for you to meet new people within your industry and make potential clients and investors aware of the products and services you provide, whether that's projection, printing or other services. By exhibiting in trade shows, you can establish your brand name, promote your business, create leads and increase sales. As you plan your trade show exhibit, keep the following in mind:

1. There are a number of experts with a vast array of options when it comes to design and supplies for your presentation trade show booth.

2. Your presentation trade show display board should be eye catching and inquisitive so onlookers will want to know more.

3. Your booth space and organization is a central element of your presentation trade show setup.

Action Steps
The best contacts and resources to help you get it done

Design an effective presentation trade show exhibit

If you plan on participating in multiple trade shows throughout the year, it's important that you design a presentation portable trade show exhibit. Consider using presentation trade show rentals for your first few trade shows. This provides you with more money for the actual exhibit and less of a commitment (in case you don't participate again next year). Focus on appeal and quality. Use lighting for emphasis and a color scheme that attracts the eye.

I recommend: There are a number of trade show display providers online with hundreds of options to choose from, such as Smart Exhibits or Budget Trade Show Displays.

Find presentation trade show design services to assist you with your exhibit

While designing and putting together your own exhibit may be cost effective, if your budget allows, consider hiring a service that specializes in designing trade show exhibits. Doing so will relieve a lot of the stress that comes along with planning for a trade show and allow you to spend more time on preparing information about the services your business provides. These custom design services have all of the materials necessary to put a fantastic display together for you, implementing your ideas and desires, as well as their own artistic concepts.

I recommend: The Trade Group not only offers design services for your exhibit but also provides exhibit management, installation, dismantling and refurbishments. Gilbert Displays claims to provide custom designed exhibits that “makes someone stop, look and want to experience.”

Organize your presentation trade show display case or booth

If you're a first-time vendor, you should probably rent the smallest booth available so that you don't find yourself overwhelmed. Organize your booth for optimal availability of your products, information, promotional items and, most importantly, yourself. The area you provide should be open, allowing individuals to flow through without feeling trapped in the crowd. Avoid clutter -- the less someone has to do to figure out your products and services, the better response you'll receive.

I recommend: Visit Smash Hit Displays for tips on picking the right booth location and set up to optimize your company's trade show experience. You can then click on "Displays" to purchase the trade show exhibit that's right for you. Beautiful Displays provides booth accessories to help keep your booth area organized and presentable.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you hire a presentation trade show design company to put your exhibit together, be sure to check out its references and previous work before committing. Verify that the company's resume reflects success for past clients.