Whether you're taking part in a business conference, presentation, trade show, sales display or other event, marketing your company and your product is essential if you want customers and clients to remember you. Today, presentation trade show marketing is big business, and many companies offer giveaways, gifts or other incentives to customers to get their name out. Unless you want to be left behind, you need to take part in presentation tradeshow promotions, too.

Marketing for trade shows, presentations and other events can include many elements. In general, though, you need to have some form of on-site promotion that makes your booth or presentation memorable. This can include signage, banners or displays. You also need to be able to offer your customers some type of gift that they will take home and use. If you're building your presentation trade show marketing plan, consider:

1. Boosting your presentation tradeshow marketing with promotional gifts.

2. Buying signs, displays and other on-site ad materials to draw customers to you.

3. Outsourcing your marketing plan to a marketing agency specializing in presentation trade show marketing.

Action Steps
The best contacts and resources to help you get it done

Find a presentation tradeshow giveaways supplier

Few forms of presentation tradeshows advertising are as effective as the giveaway. Presentation trade show giveaways allow customers to take something home with them--something market with your logo and contact information. Gifts and giveaways are a great way to draw customers to your presentation--few people can resist a free gift--and a great way to get your marketing message permanently into people's homes.

I recommend: Garrett Specialties creates tradeshow gifts and giveaways with your logo on them--from totes to food items, this company can get your logo on anything. They even have a section of items that are made in the USA. Adco Marketing boasts more than 500,000 unique promotional giveaway items, all of which can be rushed to your offices or event.

Generate presentation trade show traffic with eye-catching signs and ads

Giveaways aren't everything. Effective presentation trade show promotions include not only gifts that customers can take with them, but also on-site advertisements and displays that draw customers to your booth or presentation in the first place. Signs, banners, leaflets and other promotional items are crucial elements of an eye-catching presentation trade show marketing plan.

I recommend: JC Rose & Associates can sell you portable exhibits and signs or can work with your company to develop custom advertisements and displays for your event. APT Marketing Solutions offers signage, photo services, banner stands, tabletop displays, pop up displays, panel systems and custom solutions for your trade show or presentation.

Hire a marketing agency with presentation trade shows advertising expertise

Sometimes, you may simply not have the time or local knowledge to create a marketing plan for a trade show or other event. Hiring a marketing company in these instances makes sense. Such companies can either do research and make recommendations to you or can take care of all your event advertising and promotion for you.

I recommend: Marketing Xperience is a full service marketing company offering trade show marketing solutions and research. They've been in business for ten years and offer a free consultation to new clients. ACI Design offers design services for your presentation, trade show, marketing event, conference or other event. From shipping logistics services, exhibit storage services and on-site supervision, ACI Design does it all.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  It's important to select the right items for presentation tradeshow giveaways. You need products that customers will want, use and see regularly to maximize your marketing message's exposure. Consider your market and the needs of that market when selecting your gifts. Consider, too, having different items for passers-by and for customers.