A printing trade show exhibit is a great way to get your company or product noticed inside the printing community. A trade show exhibit design and layout can completely change the response a product receives at the trade show. Buyers view, test and read information on new products in a professional and inviting atmosphere.

Creating a printing trade show exhibit buyers will appreciate takes four elements--displays, banners, lights and promotional items. Displays organize information, photos and products so that costumers have better access to them. Trade show banners are placed above and around your exhibit to grab the attention of the buyers. Lighting allows you to focus attention on ideas or products in your exhibit. Promotional items allow you to draw people to your booth with gifts. Read the list bellow and begin designing your inviting printing trade show exhibit.

1. Organize your printing trade show exhibit with displays.

2. Draw customer in with printing trade show exhibit banners.

3. Light up your printing trade show exhibit.

4. Give away promotional items at your printing trade show booth.

Action Steps
The best contacts and resources to help you get it done

Add displays to your printing trade show booth

A printing tradeshow display is the pieces that make up your exhibit. These displays components are available as a set or you can create your own design by purchasing them separately. The Common components are tables, backdrops and table displays.

I recommend: Browse the vast online catalog of printing trade show services and displays at TradeShowPlus.com. View the printing portable trade show exhibit display units with printing trade show display case included at Display Well. Show a video or slide show of how your printing products work. Envisio has a large selection of audio and video printing tradeshow display units.

Advertise your printing trade show booth with banners

Banners attract attention and inform people of your printing trade show booth from across the room. Colorful banners can display company information or information on specific products. These banners light weight and portable.

I recommend: Visit Art.com to view printing and publishing photos that can be used on banners. Infinite Vision carries hanging trade show banners in varying shapes and sizes. Find large scale banners and stands for easy printing trade show setup at Adage Graphics.

Illuminate your printing trade show exhibit

All printing trade show exhibits should be equipped with some form of lighting. Trade show lights help draw focus to specific items or areas. Trade show lights are normally free standing or clamp to a display component.

I recommend: Locate lighting for a printing trade show display board and many other display items at Displays2go. Tradeshowdirect has a full line of lights to illuminate your printing tradeshow display. Purchase lights with easy printing trade show setup at Nomadic Display.

Locate printing trade show exhibit promotional items

Promotional items or giveaways are small items printed with the company name, address and phone number. These items oar common items used in printing or fun printing centered gifts.

I recommend: ePromos has a wide range of printing, publishing and media trade show promotional items. Find printing and publishing trade show gifts at IdentityLinks. FortePromo.com has publishing promotional gifts including calendars and an ink and quill set.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Do a test run of your full exhibit at your printing business before the trade show. This allows you to evaluate the set up and lay out of the printing trade show exhibit.