Some of the most successful tactics used by printing trade show exhibitors are printing tradeshow giveaways, solid printing trade shows advertising and diligent follow-up techniques that lead to printing industry trade show sales and relationships. Understand printing trade show marketing to increase printing trade show traffic, increase sales and generate a high interest in your business.

Utilize printing tradeshow promotions and be diligent with printing tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful printing tradeshow marketing plan, you should:

1. Consider the printing trade shows advertising options you have and will utilize.

2. Find printing trade show marketing vehicles, like sponsorships, to increase exposure.

3. Plan for a variety of printing tradeshow giveaways and promotions for fun.

Action Steps
The best contacts and resources to help you get it done

Create a printing tradeshows advertising plan for the best exposure

Use printing tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your printing trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the printing industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: Print is one of the largest printing and publishing conferences in the world offering businesses in the printing industry networking and advertisement opportunities. The Annual Ink Jet Printing Conference offers many different advertising and exhibiting opportunities. For full conference and hotel registration visit the site and register online.

Consider sponsorship for part of your printing trade show marketing plan

Find sponsorship opportunities to work into your printing trade show marketing plan for the ultimate level of exposure. These opportunities most often include premier banner placement as well as inclusion in the show program and other media outlets. Some shows also offer added benefits like meal and drink vouchers or free hotel stay to sponsorship companies.

I recommend: Graph Expo is designed to bring together prepress, printing, package printing and other commercial areas of the printing industry to network and strike deals. CMM International is a conference bringing the world's of converting and package printing together for networking and advancement.

Stock up on printing trade show promotions to create an atmosphere of fun

Schedule regular printing trade show giveaways and printing trade show promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on printing industry news.

I recommend: East Coast Graphics offers a large variety of promotional products in all the popular categories, like desk sets, writing instruments, key chains and others. ADCO Marketing specializes in rush orders and offers a wide variety of standard and custom promotional gifts and trade show giveaways.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best printing trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.