Promotional products trade shows offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make direct sales at a promotional products tradeshow and gain valued customers. Through promotional products trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Promotional products trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one promotional products trade show in your annual marketing budget. Check with a promotional products trade show directory to find which promotional products trade show information will be the most beneficial and then go and make a great showing. There are a number of ways you can participate successfully in promotional products tradeshows.

1. Hire a consultant to help you sort through promotional products trade show advice

2. Set up an eye-catching booth for the promotional products trade show

3. Make a lasting impression at promotional products trade shows

Action Steps
The best contacts and resources to help you get it done

Investigate a promotional products trade show guide

While you may be proficient in getting the word out through your own advertising specialty expertise, promotional products trade show consultants can steer you in the right direction to reach your potential customers. They can explore a promotional products trade show guide to help you find the best place to get a return on your investment and assist you in your strategic planning for the event.

I recommend: As a member of the Advertising Specialty Institute, you can receive assistance in locating promotional products trade shows and promotional products trade show services. You’ll also be notified when trade shows are in your area so that you can attend and find out what the vendors are up to. The American Association of Advertising Agencies offers members both mentoring and advice in areas where they need help, including trade show participation.

Make the most of your promotional products trade show information

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Look for tradeshows where you will be among other marketing firms other than just your peers. Standout with your display at a show where you can specialize.

I recommend: Ad-tech holds tradeshows all over the world, giving you plenty of opportunities to show your company benefits to potential clients. The National Council for Marketing and Public Relations holds regular events and tradeshows that welcome advertising specialty companies.

Send your message home from the promotional products tradeshow

Since you're in the business of promotional products and most of the other exhibitors at the promotional products tradeshow are in the giveaways business as well, you really have to go the extra mile to get your visitors' attention. Consider utilizing other tools to attract visitors, such as interactive games and demos.

I recommend: Stand out and wave to all the other vendors with your imprinted flags from Flags and Specialties. Choose the color and the message to put on your very own M&Ms. Who can resist?

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Have a range of giveaways for the visitors you meet at promotional products trade shows. You can give an inexpensive pen to casual passers-by and keep a stash of higher-end items, such as good pens, caps or mugs under the table for visitors who request more information and take time to learn about your services.