Public relations trade shows offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make direct sales at a public relations trade show and gain valued customers. Through public relations trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Public relations trade show information is easily accessible through industry associations and vendors. Check with a public relations trade show directory to find which public relations trade show information will be the most beneficial and then go and make a great showing. There are a number of ways you can participate successfully in public relations tradeshows.

1. Hire a consultant to help you sort through public relations trade show advice

2. Set up an eye-catching booth for the public relations trade show

3. Make a lasting impression at public relations trade shows

Action Steps
The best contacts and resources to help you get it done

Investigate a public relations trade show guide

While you may be proficient in getting the word out through your own PR expertise, public relations trade show consultants can steer you in the right direction to reach your potential customers. They can explore a public relations trade show guide to help you find the best place to get a return on your investment, get you in the right public relations trade show directory and assist you in your strategic planning for the event.

I recommend: PR Newswire keeps an updated list of upcoming PR trade shows. Cision holds regular seminars and tradeshows where you can network with other PR professionals.

Make the most of your public relations trade show information

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. By putting your public relations expertise to use, you can draw visitors to your booth and make your pitch. Use your marketing contacts and associations to find and set up at the most popular tradeshows where you can find new clients.

I recommend: The Public Relations Society of America hosts an annual public relations trade show. Stay in touch with industry news about upcoming events through PR News Online.

Send your message home from the public relations tradeshow

Promotional products, giveaways and ad specialties are the mainstay of the trade show circuit. They are expected and appreciated by attendants. Give your booth visitors a unique item that will be used to keep your name in front of them long after they leave the public relations trade show. Give away promotional items to carve a niche in your visitors' memories.

I recommend: Impact Products partners with your own team of PR experts to bring their knowledge of the best promotional items to the table for your benefit. Paragon Promotions is a promotional item PR firm. They can make sure your image is conveyed in your giveaways.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Have a range of giveaways for the visitors you meet at public relations trade shows. You can give an inexpensive pen to casual passers-by and keep a stash of higher-end items, such as good pens, caps or mugs under the table for visitors who request more information and take time to learn about your services.