The public relations trade show exhibit you create must generate interest for your company’s products or services. If that product or service is new to the company’s line, you should design your public relations tradeshow display so that it targets an audience that includes industry buyers, key decision makers and even local media. You can increase awareness of your brand and generate new business opportunities by planning well in advance and advertising in the most popular trade journals.

Companies specializing in public relations trade show services urge business owners to plan ahead, garner as much media coverage for the event as possible and prepare well-organized press releases at least two weeks prior to the trade show. Make sure you consider all the options as you design your next public relations trade show setup:

1. Set up a public relations trade show display at leading events to garner the most media attention.

2. Attend public relations trade shows to see what your competitors are doing.

3. Get professional help in planning a public relations trade show exhibit.

Action Steps
The best contacts and resources to help you get it done

Exhibit new products at a leading public relations trade show booth

There's no better way to expand your customer base and arouse brand awareness than by displaying new products and services at the most widely attended trade shows.

I recommend: Cedia Expo exhibitors get the chance to show their residential electronic systems to key buyers for major companies. Each year, Think Services sponsors trade shows geared to public relations professionals, which target the contact center industry. Exhibitors at this trade show say it was profitable because it put them in touch with key decision makers in the public relations industry.

Attend a public relations trade show exhibit for ideas on how to plan your own event.

Here's your chance to spy on the competition. Get ideas on public relations trade show design by sending company representatives to events attracting the greatest industry professionals.

I recommend: Check the trade show calendar at Advanced MP Technology to attend an upcoming public relations event. The Texas Office of the Governor, Economic Development and Tourism publishes a list of planned public relations trade shows and provides information on registration, cancellation and the shows’ itineraries.

Get help planning your public relations trade show exhibit

Experts with years' worth of planning winning trade shows can offer you valuable tips and dependable advice.

I recommend: Wisconsin-based Insight Marketing helps clients “gain maximum exposure from their trade show appearances,” plans displays, identifies target audiences and supervises events. The non-profit association, SCORE, provides trade show advice to small businesses nationwide. Choose its in-person mentoring service or attend a moderately priced workshop. You can also access its online database of articles providing marketing tips for small businesses. The company’s trained staff is ready to assist you with public relations trade show rentals, preparing an itinerary and can tell you where to find equipment like a public relations trade show booth.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask the organizers of the public relations trade show what kind of resources they are willing to provide exhibitors. Some supply press kits, lists of media personnel and offer special prices to certain vendors.
• •  Consider renting rather than buying a public relations trade show display case if your company participates in fewer than three trade shows per year.