When you begin to formulate and construct your railroad trade show exhibit, it is important to under the basics of proper design. Then, once there is a railroad trade show design in place, it's time to customize the exhibit for the railroad trade. It is also imperative that railroad trade show booth doesn't overshadow the product or service you are trying to convey to customer. After all, that is the goal of the trade show.

While walking this line between style and substance, your railroad trade show exhibit must also conform to exhibit rules of each trade show you attend. Most trade shows have similar rules concerning exhibits but there are enough difference where this should be factor in your exhibit design. Consequently, before you design the railroad trade show exhibit, there are few items to consider:

1. Contact the railroad trade show services personnel.

2. Employ a railroad trade show exhibit professional.

3. Design and assemble railroad trade show display case and exhibit.

Action Steps
The best contacts and resources to help you get it done

Call ahead for railroad trade show design specifications

These trade shows often have space and design limitations that can influence your railroad trade show exhibit. If you can contact the representatives to get the information prior to attendance, this lessens the chance of any last minute exhibit problems.

I recommend: Check with the American Railway Engineering and Maintenance-of-Way Association and the Railway Engineering-Maintenance Suppliers Association for upcoming railroad trade shows.

Seek out the services of a railroad trade show setup consultant

Some companies may feel secure in their trade show expertise as to design and assemble the exhibit using in-house staff. However, if you don't feel as confident, it is prudent to hire an expert to assist you in the railroad trade show exhibit design.

I recommend: Register at Railway Systems Suppliers and use their exhibit service contractors to help in the design of your railroad exhibit. Call American Short Line and Regional Railroad Association to obtain information on railroad exhibitors.

Purchase or construct the railroad trade show exhibit

Once you determine the specific trade show limitations, exhibit design, and then assemble the final product. If you are only going to use the exhibit the infrequently, railroad trade show rentals may be the best option. This way you won't have to commit time and money to exhibit construction.

I recommend: Design your own custom trade show exhibit from Exhibe Corporation to tailor the design and display. Contact the Association of American Railroads for railroad exhibit rental information.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  While the railroad trade show display board and exhibit are important, the people that run the exhibit are what sell the product or service. Make sure that your company does not neglect proper trade show promotion training or the best exhibit will not attract the necessary foot traffic.